Insights

Innovative Data Analytics Percy specializes in leveraging proprietary machine learning and artificial intelligence to analyze consumer real estate behavior, enabling brokers and lenders to optimize targeting and increase revenue opportunities, making it a valuable partner for companies seeking advanced data-driven marketing solutions.

Strategic Industry Collaboration The company has forged a notable partnership with Black Knight, Inc., an industry leader in real estate and mortgage software, highlighting opportunities for joint solutions and integrations that can expand market reach and enhance product offerings for potential clients.

Leadership Expansion Recent appointments of key executives such as Chief Strategy Officer Lisa Larson and CEO Charles Williams suggest a focus on strategic growth and market positioning, presenting prospects to target professional decision-makers seeking innovative and scalable real estate analytics tools.

Potential Market Penetration With an estimated revenue between 100 million to 250 million and a growing enterprise clientele, Percy demonstrates a validated business model with significant expansion potential into the broader real estate and mortgage markets, signaling opportunities to introduce complementary products or value-added services.

Technology Integration Percy’s tech stack involves leading tools like Facebook Pixel, GraphQL, and Ruby on Rails, indicating a focus on integrating cutting-edge technologies for precise consumer insights; this opens doors to discussions about technical partnerships and customized solutions for prospective clients seeking innovative digital marketing capabilities.

Buyside Tech Stack

Buyside uses 8 technology products and services including Facebook Pixel, WordPress, MySQL, and more. Explore Buyside's tech stack below.

  • Facebook Pixel
    Analytics
  • WordPress
    Content Management System
  • MySQL
    Database
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • WP Engine
    Platform As A Service
  • GraphQL
    Programming Languages
  • Ruby on Rails
    Web Frameworks

Buyside's Email Address Formats

Buyside uses at least 2 format(s):
Buyside Email FormatsExamplePercentage
Last@getbuyside.comDoe@getbuyside.com
52%
First@getbuyside.comJohn@getbuyside.com
22%
FLast@getbuyside.comJDoe@getbuyside.com
23%
FL@getbuyside.comJD@getbuyside.com
3%

Frequently Asked Questions

What is Buyside's phone number?

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You can contact Buyside's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Buyside's stock symbol?

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Buyside is a publicly traded company; the company's stock symbol is POW.

What is Buyside's official website and social media links?

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Buyside's official website is percy.ai and has social profiles on LinkedInCrunchbase.

What is Buyside's NAICS code?

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Buyside's NAICS code is 531 - Real Estate.

How many employees does Buyside have currently?

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As of December 2025, Buyside has approximately 20 employees across 5 continents, including North AmericaAfricaEurope. Key team members include Chief Executive Officer: C. W.Chief Operating Officer: J. T.Chief Revenue Officer: A. T.. Explore Buyside's employee directory with LeadIQ.

What industry does Buyside belong to?

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Buyside operates in the Real Estate industry.

What technology does Buyside use?

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Buyside's tech stack includes Facebook PixelWordPressMySQLGoogle Fonts APIjQueryWP EngineGraphQLRuby on Rails.

What is Buyside's email format?

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Buyside's email format typically follows the pattern of Last@getbuyside.com. Find more Buyside email formats with LeadIQ.

How much funding has Buyside raised to date?

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As of December 2025, Buyside has raised $10M in funding. The last funding round occurred on May 23, 2022 for $10M.

When was Buyside founded?

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Buyside was founded in 2010.

Buyside

Real EstateTennessee, United States11-50 Employees

Percy, formerly Buyside, is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and mortgage companies by collecting and analyzing real estate consumer behavior. We use proprietary machine learning and artificial intelligence to better understand consumer intent and help companies target the right person at the right time.

Simply put, we turn big data into profit for real estate brokerages.

Section iconCompany Overview

Phone number
Website
percy.ai
Stock Symbol
POW
NAICS Code
531 - Real Estate
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $10M

    Buyside has raised a total of $10M of funding over 2 rounds. Their latest funding round was raised on May 23, 2022 in the amount of $10M.

  • $100M$250M

    Buyside's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $10M

    Buyside has raised a total of $10M of funding over 2 rounds. Their latest funding round was raised on May 23, 2022 in the amount of $10M.

  • $100M$250M

    Buyside's revenue is estimated to be in the range of $100M$250M

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