Regenerative Agriculture Perdue Farms acquired Pasturebird, Inc. with the aim of scaling regenerative agriculture. This presents an opportunity to showcase the company's commitment to sustainable farming practices and attract environmentally-conscious customers.

Direct-to-Consumer Expansion Perdue Farms offers its premium protein portfolio through various channels, including retail and its direct-to-consumer website. Expanding the direct-to-consumer segment further could tap into the growing trend of online food shopping and enhance customer reach.

Environmental Partnership The partnership with SustainaBase, a carbon accounting platform, underlines Perdue Farms' dedication to environmental stewardship. Leveraging this partnership in marketing efforts can resonate well with eco-conscious consumers and businesses.

Brand Reputation Management Despite issues like chicken nugget recalls and child labor violations, Perdue Farms has been recognized as one of the best private companies to work for. Strengthening brand reputation management strategies can help mitigate negative publicity and uphold trust with stakeholders.

Competitive Positioning Perdue Farms competes with companies like Sanderson Farms and Foster Farms in the food and beverage manufacturing industry. Identifying unique selling points, such as the 'no-antibiotics-ever' aspect, can differentiate the company and bolster its competitive positioning in the market.