Expanding Market Presence Perenso has demonstrated growth by securing new partnerships such as Schiff's Food Service, indicating increasing demand for integrated, paperless sales solutions within the food service industry. This suggests opportunities to target similar verticals seeking efficiency and digital transformation.

Versatile Product Offerings With comprehensive sales force automation and trade show management features, Perenso caters to diverse customer needs, providing potential upselling pathways for customized modules or additional integrations tailored to specific industries or company sizes.

Technology Integration Edge Leveraging widely adopted tech tools like Google Ads, Facebook, and analytics platforms, Perenso is well-positioned to enhance its marketing reach and demonstrate value through data-driven insights, creating opportunities to attract clients interested in measurable ROI.

Mid-Size Customer Base Targeting mid-sized companies with revenues between 1 million and 50 million dollars presents a lucrative opportunity to expand market share by offering scalable, flexible solutions that meet the specific operational challenges of growing businesses.

Focus on Industry Efficiency Perenso's emphasis on increasing efficiency and reducing costs aligns well with industries aiming for digital transformation. Business development efforts can focus on emphasizing cost-saving benefits and operational enhancements to attract new customers in manufacturing, distribution, and wholesale sectors.