Niche Market Focus Performa Sports specializes in sports performance analysis aimed at a broad spectrum of users including coaches, analysts, and athletes across various levels, indicating an opportunity to tailor solutions for different segments within the sports industry.

Technology Integration The company's use of cloud-based platforms, iPad app integration, and modern web technologies suggests they value innovative, mobile-friendly tools, opening doors for sales of advanced analytics software or hardware that complements their existing ecosystem.

Educational Collaboration With active partnerships in delivering accredited training courses, there is a potential to expand into professional development offerings or licensing new learning modules, appealing to institutions seeking to enhance their coaching expertise.

Growth Potential Operating with a small team and a revenue under $1M, Performa Sports shows room for scalable solutions that can support expansion, such as enterprise-level software packages or customized services for larger sports organizations.

Financial Opportunities Despite modest revenue, securing additional funding or investment could enable Performa Sports to adopt more comprehensive analytics solutions, presenting an upsell opportunity for premium features or enterprise subscriptions as they grow.