Large inventory access Leverage Performance Delaware’s affiliation with the Performance Columbus family to highlight access to Central Ohio’s largest selection of new Chrysler, Jeep, Dodge, and Ram inventory for cross-location promotions and customer referrals.

Diversified vehicle mix Target opportunities across mainstream SUVs and trucks as well as high-performance models like the 707-horsepower SRT Hellcat to attract a broad customer base including family buyers, off-road enthusiasts, and muscle car enthusiasts.

Competitive pricing Promote value through the extensive used-vehicle stock, including dozens under $15,000, and the expressed $24.95 Express Oil Change to drive service and financing conversations that can upsell finance offers and maintenance plans.

Service-driven upsell Capitalize on the six-day service availability and expert technicians to book service retention conversations, upsell extended warranties, maintenance packages, and cross-sell parts or accessories during vehicle financing or trade-in discussions.

Local market fit Emphasize community presence in Delaware, Dublin, Powell, Worthington, and Westerville with flexible 7-day-a-week sales coverage to capture local demand, generate referrals, and coordinate targeted promotions aligned with local preferences.