Market Positioning Leverage the combined inventory advantage from being part of the Performance Columbus family to upsell cross-model and cross-brand bundles across Chrysler, Jeep, Dodge, and Ram lines, targeting buyers in Delaware, Dublin, Powell, Worthington, and Westerville.

Used Vehicle Density Capitalize on the large used vehicle selection with dozens under $15,000 to target budget-conscious buyers and first-time car buyers, offering trade-in appraisals and low-down-payment financing options.

Service & Retention Promote the six-day service model and affordable Express Oil Change to build ongoing maintenance packages, service agreements, and loyalty programs that drive repeat visits and aftersales revenue.

Digital Engagement Utilize the local digital footprint and advertising tech stack (Google Ads, Amazon Advertising, The Trade Desk) to retarget dealership visitors, promote special financing, and highlight muscle car models like the SRT Hellcat to attract enthusiasts.

Accessibility & Reach Highlight seven-day-a-week sales accessibility and a wide model lineup to capture spillover demand from nearby markets, while offering flexible financing options to convert inquiries into showroom visits and test drives.