Rapid Store Expansion Perfumania is actively opening new locations across the United States, including in key markets like Texas, New York, Illinois, and Georgia. This ongoing expansion indicates increasing market reach and potential upselling opportunities with new customer bases.

Growing Revenue Base With reported revenues between 250 million and 500 million dollars, Perfumania demonstrates strong sales performance in the fragrance retail segment, suggesting opportunities to introduce complementary products or exclusive brands to boost sales further.

Multi-channel Presence The company maintains both physical retail stores and an online platform, Perfumania.com, which offers popular products online. This dual-channel approach provides avenues for cross-promotions and targeted marketing to maximize sales across different shopping preferences.

Sizable Workforce Employing between 1001 and 5000 staff members indicates substantial customer service and sales support capabilities, presenting opportunities for personalized marketing, loyalty programs, and in-store events to increase customer retention and sales volume.

Strategic Partnerships Recent collaborations, such as the partnership with Bergen Town Center, highlight a focus on promotional activities and giveaways that can be leveraged to attract repeat customers and drive foot traffic to new and existing locations.