Family-owned advantage Leverage Perillo BMW’s family-owned, customer-focused positioning to build trust-based outreach and tailor premium service offerings that emphasize relationship selling and ongoing loyalty programs.

Chicagolandscale Target the Chicagoland market with localized campaigns and partnerships, highlighting a premier BMW dealer with mid-sized team and strong regional presence to upsell new and certified pre-owned vehicles.

Mid-market potential With revenue in the $25–$50M range and 51–200 employees, position value-driven bundles (maintenance plans, extended warranties, service subscriptions) to convert browsers into long-term service revenue customers.

Digital acquisition Capitalize on their tech stack (Google Ads, Microsoft Advertising, AdRoll, Analytics) to propose advanced retargeting, inventory-related search campaigns, and site optimization partnerships to improve lead quality.

Growth opportunities Explore cross-sell and upsell with nearby luxury dealers (benchmarking Fields Auto Group) and introduce OEM-aligned campaigns, events, and test-drive promotions to boost foot traffic and dealership visits.