Community partnerships Perkins Motors actively participates in local charity initiatives such as Salvation Army toy drives, suggesting opportunities to co-sponsor regional community events, charitable campaigns, and cause-marketing partnerships to raise brand awareness and drive showroom visits.

Regional reach With a footprint that serves Colorado Springs, Denver, Pueblo and Littleton, there is potential to expand cross-market promotions, fleet sales, and service packages to nearby markets leveraging the dealership’s inventory and flexible financing.

Competitive used inventory A stated emphasis on a large, inspected used-car selection across top brands positions Perkins Motors to target value-conscious buyers, certified pre-owned programs, and extended service plans as differentiators in marketing efforts.

Mid-market scale Revenue in the mid-range, coupled with 51-200 employees, indicates capability for regional advertising packages, loyalty programs, and scalable service and maintenance bundles aimed at repeat customers and local businesses.

Tech-enabled ops Utilization of platforms like CDK Global, iCIMS, Amplitude, and Microsoft Advertising suggests opportunities to optimize digital funnel performance, lead nurturing, and inventory marketing for higher conversion in both new and used vehicle segments.