Market Leadership Perma Pools is the largest in-ground pool installer by volume in Indiana and has established leadership in fiberglass and vinyl liner pools, indicating strong brand trust and potential for premium project opportunities with new and existing customers seeking high-volume, trusted installers.

Awards & Credibility Consistent top-rated status on Angie’s List with nine consecutive Super Service Awards and A+ BBB rating, complemented by Dun & Bradstreet high ratings, suggesting solid reputational leverage for referrals, partnerships, and policy-driven sales conversations.

Retention & Referrals Thousands of pools installed in Central Indiana with numerous happy customer referrals available, enabling sales enablement through testimonial-driven outreach, case studies, and referral programs to accelerate pipeline growth.

Digital & Outreach Active digital presence with Google Ads, HubSpot, WordPress, and analytics tools, presenting opportunities to optimize lead capture, nurture campaigns, and retargeting for homeowner segments considering upgrades or new pool installations.

Growth Opportunities Revenue range indicates mid-market scale; potential cross-sell or upsell to adjacent services (e.g., fiberglass to vinyl liner improvements, maintenance, or remodeling) and expansion into neighboring markets or product lines leveraging current installation capabilities.