Market Leader Perma Pools is the largest in-ground pool installer in Indiana by volume with a long-standing 35+ year track record, offering a strong credibility signal for upsell opportunities in adjacent services and premium pool installations.

Awards & Trust Top-rated on Angie’s List for nine consecutive years and A+ BBB rating with widespread referrals, suggesting sales leverage through customer testimonials, referral programs, and prestige-driven marketing in local markets.

Fiberglass & Vinyl Niche Dominant position in fiberglass pools and second-largest vinyl liner pool builder in Indiana presents cross-sell potential to existing customers for upgrades, liner replacements, maintenance, and expansion into complementary pool products.

Growth Signals Revenue in the $1M–$10M range with thousands of installations in Central Indiana indicates scalable demand; potential for targeted expansion campaigns in neighboring counties and service-area enrichment.

Digital & Tech Active tech stack including HubSpot Analytics, Facebook Pixel, and performance tools shows readiness for data-driven outreach, lead nurturing, and retargeting campaigns to convert inquiries into projects.