Global Reach Perpetual Limited operates in multiple continents, providing asset management, wealth management, and trustee services internationally. This global presence offers opportunities for expanding sales reach and tapping into diverse markets.

Long-standing Client Relationships With client relationships spanning generations, Perpetual has a proven track record of earning and maintaining clients' trust. Leveraging these long-standing relationships can lead to upselling opportunities and referrals for new business growth.

Leading Trust in Financial Services Perpetual aims to be the most trusted brand in financial services. This commitment to trustworthiness can be a key selling point when engaging with potential clients, especially those looking for reliability and credibility in their financial partners.

Technology Integration Utilizing a diverse tech stack including AppNexus, Kubernetes, and Microsoft Azure, Perpetual demonstrates a commitment to innovation and efficiency. Highlighting their technological capabilities can attract tech-savvy clients seeking advanced solutions.

Competitive Positioning Compared to similar companies like Suncorp Group and Macquarie Group, Perpetual's strong revenue position and global presence showcase competitive strength. Emphasizing this competitive edge can help drive sales and differentiate the company in the market.