Event and Venue Flexibility Perth Racecourse offers a versatile range of facilities including racing hospitality, conferences, indoor and outdoor exhibitions, and weddings, making it an attractive location for diverse corporate and private events seeking unique venues.

Digital Engagement Strategies The company's use of modern digital tools like Mailchimp, Google Analytics, and social media pixels indicates active online engagement and marketing efforts, providing opportunities to enhance targeted advertising and customer segmentation services.

Market Positioning As a multiple-award-winning small racecourse with a scenic location, Perth Racecourse is well-positioned to attract premium clientele for exclusive events and experiential packages, opening avenues for premium service offerings.

Growth Potential With revenue in the $1M to $10M range and a substantial workforce, there is potential to expand event services and partnerships, especially by leveraging its tourism appeal and scenic setting to attract larger corporate clients.

Adjacent Hospitality Opportunities The racecourse’s focus on hospitality, including dining, conferencing, and weddings, suggests opportunities to upsell related services such as catering, event planning, and premium packages to existing and new clients.