Hospitality Growth Leverage the racecourse’s strong hospitality and dining offering along with its corporate events flexibility to upsell premium hospitality packages, private boxes, and tailored corporate entertainment for local businesses and event planners.

Event Expansion Capitalize on the venue’s use for diverse events (conferences, weddings, exhibitions) by targeting professional associations, wedding planners, and exhibition organizers with bundled sponsorships and cross-promotional opportunities.

Awards Momentum Utilize recent award shortlisted status and ongoing press attention to create PR-backed sales collateral and partnerships with local tourism bodies, hotels, and transport providers to drive weekend tourism packages.

Performance Partnerships Align with ARC’s wide network of 16 racecourses to propose joint marketing deals, cross-selling tickets, and sponsorship opportunities across multiple venues and marquee races to reach broader horseracing enthusiasts.

Weather Confidence Promote the Wet Weather Guarantee as a differentiator to corporates and family groups seeking reliability, enabling cross-sell of flexible booking options and risk-free event planning.