Growing Transaction Volume Pesapal processes up to 12 million transactions monthly, indicating high transaction volume potential. This volume reflects significant demand among small to medium-sized businesses across Africa, presenting opportunities to upsell advanced payment solutions and digital tools to handle increasing payment and settlement needs.

Regional Expansion & Partnerships With recent collaborations with I&M Bank in Tanzania and integrations like Openfloat and Oracle POS systems, Pesapal is strengthening its regional footprint. This expansion highlights opportunities to offer complementary financial services, tailored payment integrations, and cross-border transaction solutions to additional financial institutions and service providers.

Innovative Financial Products The launch of solutions like Drive and Openfloat demonstrates Pesapal’s focus on addressing specific industry challenges such as fuel fraud, bulk disbursements, and cash flow management. These innovative products reveal sales opportunities for partner organizations looking for tailored financial technology solutions to improve operational security and efficiency.

Market Focus on SMEs Pesapal’s active engagement with SMEs and entrepreneurs across East Africa, supported by integrated tools and regional regulatory compliance, suggests strong potential for product extension. There is a clear opportunity to target small businesses needing reliable digital payment systems, inventory management, and merchant credit services to foster growth.

Market Trends and Digital Growth With Africa’s digital payments market rapidly evolving and Pesapal targeting the connection of a million entrepreneurs to electronic payments by 2030, there are substantial growth prospects for innovative payment gateways and e-commerce solutions. Sales efforts can focus on providing scalable, secure, and region-specific solutions aligned with this digital transformation trend.