Pessen Strategic Research Employee Directory

Market ResearchNew York, United States0-1 Employees

Pessen Strategic Research is a market research firm based in New York, focused on qualitative research methods such as focus groups, one-on-one interviews, and ethnographic studies. The company aims to help organizations gain deeper insights into their customers and audiences to support more informed marketing and program decisions. Led by Beth Pessen, the owner and principal, the firm emphasizes extensive experience conducting focus groups and in-depth interviews. Positioned within the market research industry, the organization serves clients seeking nuanced understanding of consumer behavior, preferences, and audience dynamics. The overview reflects a small-scale operation operating from New York, with the company described as a boutique firm in the field. A notable recent development is the leadership of Beth Pessen and her established experience in qualitative research methods.

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