Pessen Strategic Research
Market ResearchUnited States0-1 Employees
Pessen Strategic Research is a marketing research company specializing in focus groups, one-on-one interviews and ethnographic studies. The company’s goal is to help organizations understand their customers and audiences better, so that they can make more effective and successful marketing and program decisions. Beth Pessen is the owner and principal of the company. She has conducted thousands of focus groups and in-depth interviews.