Insights

Personalized Nutrition Tails.com specializes in tailored pet food solutions through a subscription model, offering highly customized nutrition based on breed, age, activity level, and flavor preferences, presenting opportunities to cross-sell complementary premium pet products or accessories.

Rapid Market Expansion With recent scaling efforts in the UK and Europe and partnerships with lifestyle and pet service providers, there is potential to grow sales by expanding collaborations with pet care networks, veterinary clinics, and pet-friendly venues.

Eco-conscious Branding Having achieved B Corp certification, Tails.com emphasizes social and environmental responsibility, creating opportunities to connect with eco-minded consumers through sustainable product bundles, eco-friendly accessories, or green marketing campaigns.

Innovative Marketing Recent initiatives like launching a pet-friendly garden collection, collaborations with travel and lifestyle brands, and engaging campaigns such as a festive advent calendar indicate a strategic focus on lifestyle branding that can be leveraged for new product launches or seasonal promotions.

Technology Integration Utilizing advanced tech tools like Tableau, Culture Amp, and Ruby on Rails, Tails.com demonstrates a data-driven approach to customer engagement and personalization, which can be harnessed to introduce targeted marketing, subscription upselling, or new digital pet care services.

Similar companies to pet food

pet food Tech Stack

pet food uses 8 technology products and services including Grafana, SQLAlchemy, Shopify, and more. Explore pet food's tech stack below.

  • Grafana
    Analytics
  • SQLAlchemy
    Database Management
  • Shopify
    E-commerce
  • Yodel
    Logistics
  • Cisco Meraki
    Network Hardware
  • Cisco
    Network Hardware
  • Python
    Programming Languages
  • GraphQL
    Programming Languages

pet food's Email Address Formats

pet food uses at least 1 format(s):
pet food Email FormatsExamplePercentage
First.Last@tails.comJohn.Doe@tails.com
50%
First@tails.comJohn@tails.com
41%
FirstLast@tails.comJohnDoe@tails.com
5%
Last@tails.comDoe@tails.com
4%

Frequently Asked Questions

Where is pet food's headquarters located?

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pet food's main headquarters is located at London, England United Kingdom. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is pet food's official website and social media links?

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pet food's official website is tails.com and has social profiles on LinkedInCrunchbase.

What is pet food's SIC code NAICS code?

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pet food's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does pet food have currently?

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As of February 2026, pet food has approximately 292 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: R. H.Chief Technology And Operations Officer: M. D.Head Of Digital Product: N. P.. Explore pet food's employee directory with LeadIQ.

What industry does pet food belong to?

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pet food operates in the Manufacturing industry.

What technology does pet food use?

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pet food's tech stack includes GrafanaSQLAlchemyShopifyYodelCisco MerakiCiscoPythonGraphQL.

What is pet food's email format?

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pet food's email format typically follows the pattern of First.Last@tails.com. Find more pet food email formats with LeadIQ.

When was pet food founded?

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pet food was founded in 2014.

pet food

ManufacturingEngland, United Kingdom201-500 Employees

Hi, we’re Tails.com.

A pet food subscription company with a big mission. We believe there should be no average dog food because no dog is average. So we deliver 100% tailored nutrition to each and every dog we serve.

It all starts with a few simple questions about your dog’s age, breed, activity level and flavour preferences. Then our experts create a one-in-a-million kibble blend – just for them. Everything they need and a taste they love, delivered to your door every month. It’s pretty clever stuff.

We’re cooking up big plans. Having created an entirely new category in pet food, we’re scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies.

In 2024 we became B Corp certified. But it's more than a badge, it's how we operate. Every member of our team is committed to upholding high social and environmental standards, to create a better world for dogs - and humans - for generations to come.

We’re working together towards a common goal – to change the world of pet food for good.

Section iconCompany Overview

Headquarters
London, England United Kingdom
Website
tails.com
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    pet food's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    pet food's revenue is estimated to be in the range of $25M$50M

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