Seasonal fragrance expansion Leverage their recent launch of Silver Birch and winter/holiday collection to propose seasonal bundles, limited-edition scents, and co-branded gift sets with pet retailers and specialty stores to drive impulse buys during holidays.

Sales leadership growth With a newly appointed sales director, target outreach to distribution partners, pet product distributors, and veterinary supply channels to accelerate retail placements and expand field sales coverage.

Wholesale partnership opportunity Current partnerships with Pet Food Experts suggest room to broaden wholesale reach; propose additional distributor collaborations, regional reps, or EDI-ready ordering to streamline replenishment for retailers.

Brand and packaging upgrade Modern, sustainable packaging has already been a focus; offer services or partnerships in eco-friendly packaging, private-label opportunities, and cross-brand campaigns with pet-care brands to increase shelf appeal.

Technology and e‑commerce Active tech stack including Justuno, Cloudflare, and AWS indicates strong digital presence; propose enhanced digital demand gen, targeted ads, affiliate programs, and B2B e-commerce integrations to scale online and in distributor portals.