Established Local Presence With over 116 years of service in the Hot Springs area, Peter's Flooring Store has a strong local reputation and loyal customer base, providing a solid foundation for upselling new flooring and design solutions.

Diverse Product Range Offering a wide variety of products including specialty carpets, woods, designer stones, tiles, and custom rugs positions the company to cross-sell complementary home improvement and renovation services to existing clients.

Community Engagement Active involvement in charitable and community organizations enhances brand visibility and trust, opening opportunities for targeted local marketing campaigns and partnership-based sales initiatives.

Technology Adoption Utilization of Microsoft 365 indicates openness to digital tools that can improve customer management, online marketing, and project collaboration, enabling more personalized customer interactions and efficient sales processes.

Growth Potential Operating within an industry with competitors of larger scale suggests opportunities to differentiate through personalized service, niche marketing, and expanding into commercial contracts to grow revenue streams.