Strong Industry Presence Peterson Power Systems has a longstanding presence in the heavy-duty diesel engine market, supporting a broad customer base across Northern California, western Oregon, and southern Washington, which indicates established regional demand for power generation, industrial, and marine solutions.

Comprehensive Product Offering The company provides a wide range of Caterpillar diesel and natural gas engines, as well as electrical accessories like UPS systems, switchgear, and fuel cells, presenting multiple cross-selling opportunities for related equipment and maintenance services.

Potential Rental Market With existing rental power equipment offerings, Peterson Power Systems can expand its rental fleet or enhance marketing efforts to target clients seeking short-term power solutions, especially during peak demand or project-based needs.

Digital Engagement The company's use of advanced digital tools such as Salesforce and Google Analytics suggests a strong online and CRM presence, which can be leveraged to identify new sales leads and tailor marketing efforts to customer segments based on data insights.

Growth Opportunities Operating within an industry with competitors like Generac and Rolls-Royce, Peterson Power Systems has opportunities to differentiate through superior service and regional expertise, potentially capturing additional market share in power systems and electrical solutions.