Insights

Strong Local Presence Petoskey News-Review has a long-standing history in Emmet County since 1875, indicating a well-established local readership that is likely loyal and engaged, offering opportunities for targeted advertising and community-based marketing campaigns.

Digital Transition Potential As part of Schurz Communications, Petoskey News-Review benefits from a reputed parent company's emphasis on technical innovation, suggesting opportunities to introduce digital advertising solutions, online subscription models, or multimedia content services to enhance monetization.

Community Engagement With a dedicated summer supplement and regular print editions, there is scope to offer customized sponsorships, event promotion, and localized digital content to deepen audience engagement and increase ad revenue.

Market Expansion The historical mergers and regional presence hint at potential opportunities to cross-sell products or expand services into neighboring markets like Gaylord and Charlevoix, leveraging the network of affiliated regional publications.

Advertising and Revenue Growth Given the company's traditional focus and proven community reach, tailored marketing packages, targeted digital advertising, and data-driven audience insights could be effective in attracting new clients and increasing revenue streams in both print and digital channels.

Petoskey News-Review Tech Stack

Media & News

Petoskey News-Review's Email Address Formats

Petoskey News-Review uses at least 2 format(s):
Petoskey News-Review Email FormatsExamplePercentage
FLast@petoskeynews.comJDoe@petoskeynews.com
90%
First.Last@petoskeynews.comJohn.Doe@petoskeynews.com
10%

Frequently Asked Questions

Where is Petoskey News-Review's headquarters located?

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Petoskey News-Review's main headquarters is located at 319 State Street Petoskey, MI 49720 US. The company has employees across 1 continents, including North America.

What is Petoskey News-Review's official website and social media links?

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Petoskey News-Review's official website is petoskenews.com and has social profiles on LinkedIn.

What is Petoskey News-Review's NAICS code?

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Petoskey News-Review's NAICS code is 51111 - Newspaper Publishers.

How many employees does Petoskey News-Review have currently?

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As of October 2020, Petoskey News-Review has approximately 51 employees across 1 continents, including North America. Key team members include Former President & Publisher: D. C.District Manager: M. B.Principal: D. M.. Explore Petoskey News-Review's employee directory with LeadIQ.

What industry does Petoskey News-Review belong to?

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Petoskey News-Review operates in the Newspaper Publishing industry.

What is Petoskey News-Review's email format?

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Petoskey News-Review's email format typically follows the pattern of FLast@petoskeynews.com. Find more Petoskey News-Review email formats with LeadIQ.

When was Petoskey News-Review founded?

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Petoskey News-Review was founded in 1953.
Petoskey News-Review

Petoskey News-Review

Newspaper PublishingMichigan, United States51-200 Employees

The first newspaper in Emmet County was founded in 1875. That same year, The Little Traverse Republic was founded in Harbor Springs by Warren Bowen. Three years later, in 1878, two more papers emerged, The Emmet County Independent in Harbor Springs, the Petoskey City Record, and a summer supplement called The Daily Resorter.
Over the years, the names consolidated as The Emmet County Graphic in Harbor Springs and The Petoskey Evening News.
In the 1930s, William F. Schaller started The Northern Michigan Shopping Review, which soon changed its name to The Northern Michigan Review. In 1953, The Northern Michigan Review and The Petoskey Evening News merged under the name Petoskey News-Review with Albert Schaller as publisher.
In the late 1950s, the News-Review merged with The Emmet County Graphic. Today, the News-Review prints a five days a week daily edition and a summer supplement called The Graphic.
At the time of his death in 1979, Albert Schaller had expanded News-Review interests to include the Gaylord Herald-Times and the Charlevoix Courier. Kirk Schaller started the Super Shopper, and later as president and publisher began PhoneGuide Community Telephone Directory in 1987. Kirk Schaller died Feb. 25, 2001.
In 2006, Northern Michigan Review was purchased by Schurz Communications, Inc. (SCI), based in South Bend, Indiana. SCI is a diversified privately owned, nationwide communication company with properties that are among the most valued and trusted in the information industry.
Schurz Communications newspapers have a long tradition of editorial excellence, technical innovation and a commitment to the highest standards for quality and excellence in journalism. Our companies put great emphasis on seeking the truth and sharing it with others. Our purpose is to provide a better understanding of the world, so that our readers, viewers and users are more informed and can positively impact our communities and society.

Section iconCompany Overview

Headquarters
319 State Street Petoskey, MI 49720 US
NAICS Code
51111 - Newspaper Publishers
Founded
1953
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Petoskey News-Review's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Petoskey News-Review's revenue is estimated to be in the range of $10M$25M

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