Integrated Local Packages Leverage the five‑day print edition and summer Graphic supplement to offer bundled local advertising packages that combine print ads, digital display, social, and sponsored content targeted at Emmet County and Charlevoix businesses.

Directory Relaunch Rebuild a modern local directory and listings product (inspired by PhoneGuide) with enhanced business profiles, online listings, SEO, and directory sponsorships to drive recurring revenue from local SMBs.

Digital Monetization Expand revenue through digital channels including programmatic display, video, email newsletters, and data‑driven targeting that reaches readers on the Petoskey News-Review site and partners.

Community Engagement Capitalize on deep community roots by offering event sponsorships, community guides, school and local sports sponsorships, and branded content that aligns with advertisers' local objectives.

Schurz Synergy Explore cross‑promotion and bundled campaigns with Schurz Communications properties to extend reach, share ad ops resources, and access additional advertiser demand through a regional network.