Insights

Market churn signals Petra Diamonds is undergoing significant workforce reductions and plant closures, including the Finsch mine and related offices, due to a downturn in the diamond market. This creates a potential sales opportunity for cost reduction solutions, restructuring advisory, and alternative revenue channels such as diamond value-add partnerships.

Rescue & restructuring The appointment of business rescue practitioners for the Finsch mine indicates a need for operational turnaround services, process optimization, and asset redeployment strategies. Prospects include consulting, turnaround financing, and technology to improve recoveries and reduce operating costs.

Sales channel evolution Petra partnered with Bonas Group for diamond sales and marketing, signaling openness to external distribution and tender services. There is an opportunity to offer additional distribution platforms, digital marketplace solutions, and marketing analytics to optimize rough diamond sourcing and pricing.

Asset-centric opportunities With a long-life asset base and substantial resource potential, Petra seeks value-focused optimization. Solutions around mining analytics, reserve optimization, efficiency enhancements, and high-recovery processing technologies could drive profitability for its remaining operations.

Sustainability and governance alignment Petra adheres to Kimberley Process standards and aims for socio-economic development across host countries. Opportunities exist in sustainability reporting tools, traceability tech, and governance software to support compliant, responsible production and stakeholder communications.

Petra Diamonds Tech Stack

Petra Diamonds uses 8 technology products and services including MySQL, Font Awesome, Amazon ALB, and more. Explore Petra Diamonds's tech stack below.

  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • Amazon ALB
    Load Balancers
  • ServiceNow
    Miscellaneous
  • Priority Hints
    Performance
  • Gravity Forms
    Web Platform Extensions
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers

Media & News

Petra Diamonds's Email Address Formats

Petra Diamonds uses at least 1 format(s):
Petra Diamonds Email FormatsExamplePercentage
First.Last@petradiamonds.comJohn.Doe@petradiamonds.com
85%
FirstL@petradiamonds.comJohnD@petradiamonds.com
14%
First.MiddleLast@petradiamonds.comJohn.MichaelDoe@petradiamonds.com
1%

Frequently Asked Questions

Where is Petra Diamonds's headquarters located?

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Petra Diamonds's main headquarters is located at 9 Castle Street st Helier, 2qp Jersey. The company has employees across 5 continents, including AfricaNorth AmericaEurope.

What is Petra Diamonds's phone number?

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You can contact Petra Diamonds's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Petra Diamonds's official website and social media links?

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Petra Diamonds's official website is petradiamonds.com and has social profiles on LinkedIn.

How much revenue does Petra Diamonds generate?

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As of June 2026, Petra Diamonds's annual revenue is estimated to be $203M.

What is Petra Diamonds's NAICS code?

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Petra Diamonds's NAICS code is 212 - Mining (except Oil and Gas).

How many employees does Petra Diamonds have currently?

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As of June 2026, Petra Diamonds has approximately 1.4K employees across 5 continents, including AfricaNorth AmericaEurope. Key team members include Ceo: M. M.Chief Executive Officer: R. D.Cpo: J. C.. Explore Petra Diamonds's employee directory with LeadIQ.

What industry does Petra Diamonds belong to?

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Petra Diamonds operates in the Mining industry.

What technology does Petra Diamonds use?

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Petra Diamonds's tech stack includes MySQLFont AwesomeAmazon ALBServiceNowPriority HintsGravity FormsApacheApache HTTP Server.

What is Petra Diamonds's email format?

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Petra Diamonds's email format typically follows the pattern of First.Last@petradiamonds.com. Find more Petra Diamonds email formats with LeadIQ.

When was Petra Diamonds founded?

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Petra Diamonds was founded in 1997.

Petra Diamonds

Miningst Helier, Jersey1001-5000 Employees

Petra Diamonds is an independent diamond mining company that supplies gem-quality rough diamonds to markets worldwide. It operates a diversified portfolio with three underground producing mines in South Africa—Finsch, Cullinan, and Koffiefontein—and one open-pit producing mine in Tanzania, Williamson. The group's strategy focuses on value over volume by optimizing recoveries from a high-quality asset base, supported by a resource base of about 250 million carats for potentially long-lived operations. Petra states it conducts its activities to the highest ethical standards and participates in the Kimberley Process, aiming to deliver value to stakeholders and contribute to socio-economic development in its host countries with sustainable operations. The company is listed on the London Stock Exchange Main Market under ticker PDL, is a constituent of the FTSE4Good Index, and is located at 9 Castle Street, St Helier, Jersey. The workforce is reported to number between 1,001 and 5,000 employees.

Section iconCompany Overview

Headquarters
9 Castle Street st Helier, 2qp Jersey
Phone number
NAICS Code
212 - Mining (except Oil and Gas)
Founded
1997
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Petra Diamonds's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Petra Diamonds's revenue is estimated to be in the range of $100M$250M

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