Insights

Sustainable Ethical Focus Petra Diamonds emphasizes sourcing from countries adhering to the Kimberley Process, showcasing a commitment to ethical and conflict-free diamonds, which appeals to socially responsible consumers and retailers seeking sustainable supply chains.

Diversified Asset Portfolio With operations across South Africa and Tanzania, including high-quality underground and open-pit mines, Petra presents opportunities to supply a diverse range of gem-quality diamonds, catering to various market segments and consumer preferences.

Market Challenges & Restructuring Recent operational downsizing and leadership restructuring highlight ongoing market challenges, indicating a need for specialized services in operational optimization, crisis management, and strategic consulting for cost efficiency.

Growth & Investment Potential Recent investments in assets like the Williamson and Koffiefontein mines suggest opportunities for suppliers of mining equipment, technology, or services that support asset optimization and expansion in resource-rich regions.

Technology & Digital Presence Petra’s utilization of advanced technology platforms such as Shopify, PHP, and Amazon ALB indicates openness to digital solutions, presenting opportunities for tech providers to enhance its ecommerce and operational IT systems for efficiency.

Petra Diamonds Tech Stack

Petra Diamonds uses 8 technology products and services including Shopify, JSON-LD, Amazon ALB, and more. Explore Petra Diamonds's tech stack below.

  • Shopify
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • Amazon ALB
    Load Balancers
  • PHP
    Programming Languages
  • X-XSS-Protection
    Security
  • Kadence WP Blocks
    Web Platform Extensions
  • Nginx
    Web Servers
  • Apache
    Web Servers

Media & News

Petra Diamonds's Email Address Formats

Petra Diamonds uses at least 1 format(s):
Petra Diamonds Email FormatsExamplePercentage
First.Last@petradiamonds.comJohn.Doe@petradiamonds.com
89%
FirstL@petradiamonds.comJohnD@petradiamonds.com
9%
First@petradiamonds.comJohn@petradiamonds.com
1%
First.MiddleLast@petradiamonds.comJohn.MichaelDoe@petradiamonds.com
1%

Frequently Asked Questions

Where is Petra Diamonds's headquarters located?

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Petra Diamonds's main headquarters is located at Elizabeth House, 9 Castle Street St. Helier, JE4 2QP, JE. The company has employees across 4 continents, including AfricaEuropeNorth America.

What is Petra Diamonds's phone number?

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You can contact Petra Diamonds's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Petra Diamonds's official website and social media links?

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Petra Diamonds's official website is petradiamonds.com and has social profiles on LinkedIn.

How much revenue does Petra Diamonds generate?

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As of October 2025, Petra Diamonds's annual revenue is estimated to be $5B.

What is Petra Diamonds's NAICS code?

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Petra Diamonds's NAICS code is 212 - Mining (except Oil and Gas).

How many employees does Petra Diamonds have currently?

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As of October 2025, Petra Diamonds has approximately 1.4K employees across 4 continents, including AfricaEuropeNorth America. Key team members include Chief Financial Officer: J. S. C.Chief Safety Officer: M. S.Chief Financial Officer: J. B.. Explore Petra Diamonds's employee directory with LeadIQ.

What industry does Petra Diamonds belong to?

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Petra Diamonds operates in the Mining industry.

What technology does Petra Diamonds use?

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Petra Diamonds's tech stack includes ShopifyJSON-LDAmazon ALBPHPX-XSS-ProtectionKadence WP BlocksNginxApache.

What is Petra Diamonds's email format?

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Petra Diamonds's email format typically follows the pattern of First.Last@petradiamonds.com. Find more Petra Diamonds email formats with LeadIQ.

When was Petra Diamonds founded?

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Petra Diamonds was founded in 1997.
Petra Diamonds

Petra Diamonds

MiningJersey1001-5000 Employees

Petra Diamonds is a leading independent diamond mining group and a consistent supplier of gem quality rough diamonds to the international market. The Company has a diversified portfolio incorporating interests in three underground producing mines in South Africa (Finsch, Cullinan and Koffiefontein) and one open pit producing mine in Tanzania (Williamson). 

Petra's strategy is to focus on value rather than volume production by optimising recoveries from its high-quality asset base in order to maximise their efficiency and profitability. The Group has a significant resource base of ca. 250 million carats, which supports the potential for long-life operations.

Petra conducts all operations according to the highest ethical standards and will only operate in countries which are members of the Kimberley Process. The Company aims to generate tangible value for each of its stakeholders, thereby contributing to the socio-economic development of its host countries and supporting long-term sustainable operations to the benefit of its employees, partners and communities. 

Petra is quoted with a premium listing on the Main Market of the London Stock Exchange under the ticker 'PDL' and is a constituent of the FTSE4Good Index. The Company’s US$650 million loan notes due in 2022 are listed on the Global Exchange market of the Irish Stock Exchange. For more information, visit www.petradiamonds.com.

Careers at Petra:

Petra’s vision is to continue building a world-class diamond group. Integral to achieving its vision is a team of highly committed, productive and motivated employees, who are passionate about the business. Petra prides itself on its achievements and considers its team its greatest strength. Today the Group encompasses over 5,000 employees across Jersey, South Africa, Tanzania, Botswana and the UK. 

Please visit www.petradiamonds.com/careers for more information latest vacancies.

Section iconCompany Overview

Headquarters
Elizabeth House, 9 Castle Street St. Helier, JE4 2QP, JE
Phone number
NAICS Code
212 - Mining (except Oil and Gas)
Founded
1997
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Petra Diamonds's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Petra Diamonds's revenue is estimated to be in the range of $100M$250M

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