Custom Blends Partnerships Capitalize on Phillips Soil's strength in co-formulated growing media by targeting greenhouse operators, nurseries, and landscape projects that require tailored blends, offering white-label or exclusive formulations and ongoing blend revisions to secure recurring orders.

Sustainable Growth Market Expand sales into green roof and sustainable landscaping markets by highlighting media with optimized water retention and drainage performance; propose pilot trials with developers and architects and create case studies to win contracts.

Regional Partnerships Leverage regional proximity in Oregon and the Pacific Northwest to build distribution partnerships with regional horticultural distributors and retailers, enabling easier access to mid-size growers who favor flexible, customized media.

Advisory Services Differentiate with personalized service by offering formulation consulting, on-site media testing, and ongoing formulation reviews to build long-term relationships and secure repeat orders.

Digital Channel Growth Fully leverage the existing tech stack and digital channels to reach small growers, implement an easy direct-to-customer ordering option, and pursue co-marketing with compatible horticulture brands to increase visibility.