Regional expansion The company has been actively expanding in Europe and the US, hiring regional leaders and strengthening its commercial team, indicating a sales opportunity to offer scalable market research, competitive intelligence, and advisory services across multiple geographies.

Tech adoption Existing tech stack includes Tableau, HubSpot, and other analytics tools, suggesting opportunities to pitch advanced data visualization, automated reporting, and CRM-driven insight delivery for faster decision making.

AI and automation Appointment of a director of technology research, AI and automation signals a strategic emphasis on AI-enabled insights, creating potential for AI-driven research offerings, predictive analytics, and scalable intelligence products.

Strategic partnerships Recent collaboration with Seedtag for primary research across six European markets points to readiness for co-created studies and outsourced research programs, presenting a pathway for expanding joint offerings with media and technology partners.

Financial scope With reported revenue in the mid-market range and a growing regional footprint, there is a clear opportunity to propose larger, multi-year engagement models, bundled advisory services, and retainer-based insights programs to mid-market and enterprise clients.