Insights

Heritage and Craftsmanship PICARD emphasizes its long-standing tradition in high-quality leather craftsmanship and its heritage since 1928, positioning itself as a premium brand with a focus on authentic, handcrafted products. This heritage appeals to consumers valuing tradition and artisanal quality, presenting opportunities to target luxury and premium retail sectors.

Global Presence With over 2000 employees worldwide and a developed distribution network, PICARD's extensive international reach indicates potential for expanding supply chain partnerships, wholesale collaborations, and cross-market initiatives to tap into emerging markets.

Sustainable Values PICARD's commitment to responsible manufacturing, environmental standards, and the use of natural materials aligns with the growing consumer demand for sustainable fashion. Business development opportunities exist in eco-conscious product lines, collaborations with sustainable suppliers, and marketing partnerships targeting environmentally aware customers.

Digital Engagement The company's use of diverse tech platforms like Bing Ads, Cloudflare, and Shogun indicates a digitally active approach, making it receptive to marketing solutions, e-commerce enhancements, and digital advertising tools that can boost online sales and customer engagement.

Customer Loyalty Potential PICARD’s emphasis on emotional, personal, and lively brand identity suggests an existing strong customer connection. Building upon this, partnerships with customer loyalty platforms, personalized marketing, and VIP programs could be highly effective in increasing repeat sales and customer lifetime value.

PICARD Tech Stack

PICARD uses 8 technology products and services including Bing Ads, RSS, Cloudflare, and more. Explore PICARD's tech stack below.

  • Bing Ads
    Advertising Networks
  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • UPS
    Logistics
  • Mastercard
    Payment Processing
  • Shop Pay
    Payment Processing
  • Klarna Checkout
    Payment Processing
  • Shogun Landing Page Builder
    Web Platform Extensions

Media & News

PICARD's Email Address Formats

PICARD uses at least 1 format(s):
PICARD Email FormatsExamplePercentage
FL@picard-fashion.comJD@picard-fashion.com
100%

Frequently Asked Questions

Where is PICARD's headquarters located?

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PICARD's main headquarters is located at 22 Friedensstraße Obertshausen, Hesse 63179 Germany. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is PICARD's stock symbol?

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PICARD is a publicly traded company; the company's stock symbol is PMI.

What is PICARD's official website and social media links?

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PICARD's official website is picard-fashion.com and has social profiles on LinkedIn.

What is PICARD's NAICS code?

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PICARD's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does PICARD have currently?

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As of April 2026, PICARD has approximately 52 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: M. P.Head Of Marketing & Pr: J. L.Fractional Cto: R. K.. Explore PICARD's employee directory with LeadIQ.

What industry does PICARD belong to?

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PICARD operates in the Retail Apparel and Fashion industry.

What technology does PICARD use?

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PICARD's tech stack includes Bing AdsRSSCloudflareUPSMastercardShop PayKlarna CheckoutShogun Landing Page Builder.

What is PICARD's email format?

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PICARD's email format typically follows the pattern of FL@picard-fashion.com. Find more PICARD email formats with LeadIQ.

When was PICARD founded?

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PICARD was founded in 1928.

PICARD

Retail Apparel and FashionHesse, Germany51-200 Employees

WE ARE PICARD
Natural materials, traditional bag-making craftsmanship, creative design. A passion for our products and for the colourful life through which they accompany us, that is what makes PICARD so unique - as it has done since 1928.
As a family concern, we have been passing on our love for beautiful leather goods to the next generation for all these years. We also share our experience and the knowledge required for high-quality leather work: PICARD is one of the few remaining apprenticing companies that still consistently passes on the craft of designer bag-making.
This philosophy of passing on our traditions and values, combined with a spirit of discovery and innovative ideas, has seen the family business develop into a global player. Today, we have more than 2,000 people worldwide working for PICARD, ensuring that our products are loved around the world. The company feels a sense of responsibility for each individual member of the extended PICARD family and sets the highest standards of quality for people and the environment.
This makes PICARD a brand you can touch. Responsible, personal, emotional, warm-hearted, lively, curious, fun-loving - as individual as the people who accessorise with PICARD.
WE ARE PICARD.

Section iconCompany Overview

Headquarters
22 Friedensstraße Obertshausen, Hesse 63179 Germany
Stock Symbol
PMI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

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