Insights

Premium Brand Appeal PICARD’s longstanding tradition of craftsmanship, high-quality leather goods, and focus on responsible and sustainable production position it as a premium brand with loyal customers seeking high-end accessories. This creates opportunities to offer luxury product collaborations, exclusive collections, or customized leather goods to enhance their brand experience.

Global Expansion Potential With over 2,000 employees worldwide and a focus on developing a global presence, PICARD is in a strong position to expand into new markets. Sales efforts could target international distributors, boutique retailers, or e-commerce channels to increase brand reach and capitalize on emerging luxury retail markets globally.

Digital and E-Commerce Growth PICARD’s usage of diverse digital tools such as Shop Pay, Klarna, and Shogun Landing Page Builder indicates a solid focus on e-commerce capabilities. Opportunities exist to enhance online sales channels further through targeted digital marketing, premium virtual shopping experiences, and optimized omnichannel strategies to reach their tech-savvy customer base.

Innovative Technological Investments Recent patent strengthening and participation in MedTech forums reveal PICARD’s interest in technological innovation, particularly in medical applications. This signals potential cross-over opportunities for tech partnerships, co-branding with technology providers, or introducing innovative materials and features into their leather goods to differentiate in the competitive market.

Partnership & Investment Needs PICARD’s successful IPO, recent funding, and active board development suggest the company is open to strategic partnerships and investments. Engaging with venture firms, capital investors, or collaborative partners focused on sustainable luxury and innovative manufacturing processes could support their growth objectives and open new revenue avenues.

PICARD Tech Stack

PICARD uses 8 technology products and services including Bing Ads, RSS, Cloudflare, and more. Explore PICARD's tech stack below.

  • Bing Ads
    Advertising Networks
  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • UPS
    Logistics
  • Mastercard
    Payment Processing
  • Shop Pay
    Payment Processing
  • Klarna Checkout
    Payment Processing
  • Shogun Landing Page Builder
    Web Platform Extensions

Media & News

PICARD's Email Address Formats

PICARD uses at least 1 format(s):
PICARD Email FormatsExamplePercentage
FL@picard-fashion.comJD@picard-fashion.com
50%
FL@picard-fashion.comJD@picard-fashion.com
50%

Frequently Asked Questions

Where is PICARD's headquarters located?

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PICARD's main headquarters is located at Friedensstraße 22, Obertshausen, Hessen 63179, DE. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is PICARD's stock symbol?

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PICARD is a publicly traded company; the company's stock symbol is PMI.

What is PICARD's official website and social media links?

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PICARD's official website is picard-fashion.com and has social profiles on LinkedIn.

What is PICARD's NAICS code?

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PICARD's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does PICARD have currently?

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As of October 2025, PICARD has approximately 51 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Marketing & Pr: J. L.Founder And Principal: R. L. K.Director Sales: M. P.. Explore PICARD's employee directory with LeadIQ.

What industry does PICARD belong to?

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PICARD operates in the Retail Apparel and Fashion industry.

What technology does PICARD use?

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PICARD's tech stack includes Bing AdsRSSCloudflareUPSMastercardShop PayKlarna CheckoutShogun Landing Page Builder.

What is PICARD's email format?

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PICARD's email format typically follows the pattern of FL@picard-fashion.com. Find more PICARD email formats with LeadIQ.

When was PICARD founded?

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PICARD was founded in 1928.

PICARD

Retail Apparel and FashionGermany51-200 Employees

WE ARE PICARD
Natural materials, traditional bag-making craftsmanship, creative design. A passion for our products and for the colourful life through which they accompany us, that is what makes PICARD so unique - as it has done since 1928.
As a family concern, we have been passing on our love for beautiful leather goods to the next generation for all these years. We also share our experience and the knowledge required for high-quality leather work: PICARD is one of the few remaining apprenticing companies that still consistently passes on the craft of designer bag-making.
This philosophy of passing on our traditions and values, combined with a spirit of discovery and innovative ideas, has seen the family business develop into a global player. Today, we have more than 2,000 people worldwide working for PICARD, ensuring that our products are loved around the world. The company feels a sense of responsibility for each individual member of the extended PICARD family and sets the highest standards of quality for people and the environment.
This makes PICARD a brand you can touch. Responsible, personal, emotional, warm-hearted, lively, curious, fun-loving - as individual as the people who accessorise with PICARD.
WE ARE PICARD.

Section iconCompany Overview

Headquarters
Friedensstraße 22, Obertshausen, Hessen 63179, DE
Stock Symbol
PMI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

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