Insights

Heritage Brand Leverage PICARD’s long-standing family-owned heritage and commitment to traditional craftsmanship to position premium, timeless leather goods in markets that value provenance and quality.

Global Reach With a global workforce and a growing international presence, target distributors and retailers in premium fashion hubs to accelerate expansion and cross-border e-commerce collaborations.

Sustainable Craft Emphasize natural materials and high-quality craftsmanship to align with sustainability-focused retailers and marketing channels seeking responsible luxury brands.

Digital Enabler PICARD’s tech stack (BigCommerce, Klaviyo, analytics tools) suggests readiness for enhanced digital marketing, CRM, and omnichannel selling partnerships to boost online conversions and customer lifecycle value.

Expansion Opportunities Explore partnerships with premium department stores and boutique networks, plus potential private label or collaboration lines that resonate with PICARD’s design ethos and apprenticeship-driven craftsmanship.

Similar companies to PICARD

PICARD Tech Stack

PICARD uses 8 technology products and services including Microsoft Advertising, Microsoft Clarity, BigCommerce, and more. Explore PICARD's tech stack below.

Media & News

PICARD's Email Address Formats

PICARD uses at least 1 email format:
PICARD Email FormatsExamplePercentage
FL@picard-fashion.comJD@picard-fashion.com
100%

Frequently Asked Questions

What is PICARD's stock symbol?

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PICARD is a publicly traded company; the company's stock symbol is PMI.

What is PICARD's official website and social media links?

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PICARD's official website is picard-fashion.com and has social profiles on LinkedIn.

How much revenue does PICARD generate?

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As of October 2026, PICARD's annual revenue is estimated to be $1M - $10M.

What is PICARD's NAICS code?

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PICARD's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does PICARD have currently?

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As of October 2026, PICARD has approximately 52 employees across 4 continents, including Europe, Asia and North America. Key team members include Ceo: M. P., Chief Operating Officer | Managing Director: R. B. and Chief Sales Officer: A. H. Explore PICARD's employee directory with LeadIQ.

What industry does PICARD belong to?

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PICARD operates in the Retail Apparel and Fashion industry.

What technology does PICARD use?

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PICARD's tech stack includes Microsoft Advertising, Microsoft Clarity, BigCommerce, Microsoft 365, Klaviyo, Amazon Pay, PayPal and Piwik PRO Core.

What is PICARD's email format?

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PICARD's email format typically follows the pattern of FL@picard-fashion.com. Find more PICARD email formats with LeadIQ.

When was PICARD founded?

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PICARD was founded in 1928.
PICARD logo

PICARD

Retail Apparel and FashionHesse, Germany51-200 Employees

PICARD is a family-owned retailer and maker of leather goods, rooted in natural materials and traditional bag-making craftsmanship. Founded in 1928, the company has evolved from a regional business into a global player with a broad international footprint. A key aspect of its approach is the ongoing apprenticeship of designer bag-making skills, making PICARD one of the few remaining firms to consistently transmit this craft.

Based in Obertshausen, in the Hesse region of Germany, PICARD operates within the retail apparel and fashion industry. It emphasizes high standards of quality for people and the environment, reflecting its responsibility toward its extended workforce and stakeholders. The company maintains a sizable global presence, supporting product design and distribution across multiple markets.

Section iconCompany Overview

Stock Symbol
PMI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    PICARD's revenue is estimated to be in the range of $1M - $10M

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