Insights

Heritage Craft Target retailers and distributors that emphasize artisan craftsmanship and natural materials, highlighting PICARD’s 1928 heritage, family-owned values, and traditional bag-making expertise to position premium leather goods as timeless, high-quality accessories.

Global Craft Network Leverage PICARD’s expanded global footprint and 2000+ employees to pursue partnerships with premium department stores, luxury boutiques, and e-commerce platforms in markets seeking authentic, responsibly produced leather goods.

Sustainable Positioning Emphasize responsible sourcing and environmental standards to attract sustainability-focused buyers; offer story-driven assortments and co-branding opportunities that align PICARD’s quality with retailers’ ESG narratives.

Digital Retail Readiness Utilize PICARD’s tech stack and digital tools (Google Analytics, PayPal, Amazon Pay, Power BI) to propose data-driven merchandising, targeted campaigns, and seamless omnichannel experiences for retailers seeking measurable performance improvements.

Apprenticeship Prestige Promote PICARD’s commitment to passing on craftsmanship as a unique selling proposition to retailers looking for exclusive, skilled-made products; explore limited editions, customization programs, and partner-driven product lines.

PICARD Tech Stack

PICARD uses 8 technology products and services including DATEV, Power BI, C3.js, and more. Explore PICARD's tech stack below.

  • DATEV
    Accounting And Finance
  • Power BI
    Business Intelligence
  • C3.js
    Charting
  • UPS
    Logistics
  • Amazon Pay
    Payment Processing
  • American Express
    Payment Processing
  • PayPal
    Payment Processing
  • Google Analytics
    Web Analytics

Media & News

PICARD's Email Address Formats

PICARD uses at least 1 format(s):
PICARD Email FormatsExamplePercentage
FL@picard-fashion.comJD@picard-fashion.com
100%

Frequently Asked Questions

What is PICARD's stock symbol?

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PICARD is a publicly traded company; the company's stock symbol is PMI.

What is PICARD's official website and social media links?

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PICARD's official website is picard-fashion.com and has social profiles on LinkedIn.

What is PICARD's NAICS code?

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PICARD's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does PICARD have currently?

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As of July 2026, PICARD has approximately 53 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: M. P.Coo | Managing Director: R. B.Head Of E-Commerce: S. S.. Explore PICARD's employee directory with LeadIQ.

What industry does PICARD belong to?

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PICARD operates in the Retail Apparel and Fashion industry.

What technology does PICARD use?

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PICARD's tech stack includes DATEVPower BIC3.jsUPSAmazon PayAmerican ExpressPayPalGoogle Analytics.

What is PICARD's email format?

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PICARD's email format typically follows the pattern of FL@picard-fashion.com. Find more PICARD email formats with LeadIQ.

When was PICARD founded?

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PICARD was founded in 1928.
PICARD logo

PICARD

Retail Apparel and FashionHesse, Germany51-200 Employees

PICARD is a family-owned retailer and maker of leather goods, rooted in natural materials and traditional bag-making craftsmanship. Founded in 1928, the company has evolved from a regional business into a global player with a broad international footprint. A key aspect of its approach is the ongoing apprenticeship of designer bag-making skills, making PICARD one of the few remaining firms to consistently transmit this craft.

Based in Obertshausen, in the Hesse region of Germany, PICARD operates within the retail apparel and fashion industry. It emphasizes high standards of quality for people and the environment, reflecting its responsibility toward its extended workforce and stakeholders. The company maintains a sizable global presence, supporting product design and distribution across multiple markets.

Section iconCompany Overview

Stock Symbol
PMI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

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