PickTrace

Software DevelopmentCalifornia, United States11-50 Employees

PickTrace develops a software platform that coordinates workforce and harvest operations for enterprise-scale farming. Its SaaS offering targets the largest berry, citrus, and apple producers and is used by tens of thousands of farmworkers daily. The solution covers hiring, timekeeping, productivity tracking, and worker payments, providing end-to-end labor management for agricultural operations. Headquartered in Glendale, California, the company serves customers across the United States, Canada, Latin America, and Australia with a small to mid-sized team. Co-founders Austin and Harrison started the business by building software for their family's blueberry and avocado farm in Southern California, grounding the company in hands-on industry insight. In early 2024, PickTrace announced a partnership with Intermex to facilitate money transfers for farm workers.

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