Picreel Employee Directory
Software DevelopmentCalifornia, United States11-50 Employees
Picreel is a software development company based in Santa Monica, California. Its platform focuses on improving lead generation and conversion by delivering popups and overlays that are AI-enabled and respond to visitor behavior in real time. The tool provides more than 100 customizable templates and includes analytics to support testing and optimization. By targeting visitors who might abandon a site or cart, the product aims to capture more leads and drive sales. Its customers are online businesses seeking to reduce cart abandonment and increase conversions through on-site messaging, prompts, and surveys. In the broader software landscape, Picreel operates in the conversion-optimization space, offering exit-intent technology as a core differentiator. The company is a small to mid-sized operation with a history of corporate changes, including a 2021 acquisition by ProProfs.