Insights

Strong Market Position Picreel is a leading player in the conversion optimization software industry with a high customer satisfaction rating, offering powerful AI-driven popup solutions that significantly boost lead capture and sales growth for ecommerce and online businesses.

Growth Opportunities With a revenue range of 1M to 10M and recent acquisition activity by prominent SaaS and private equity firms, Picreel is positioned for strategic expansion and increased market penetration, especially within the competitive popup and engagement tools segment.

Integration Capabilities The company's recent integration with Apiant and its flexible tech stack suggest strong openness to technological enhancements and partnership potential, making it an attractive prospect for integrations with complementary marketing platforms.

Customer Base Expansion Having employed customizable templates, advanced analytics, and exit-intent technology, Picreel appeals to a broad range of online businesses seeking to improve conversion rates, providing opportunities to cross-sell and upsell additional marketing solutions.

Competitive Landscape Operating among similar companies with comparable revenue and employee sizes, Picreel can benefit from targeted outreach emphasizing its proven effectiveness, ease of use, and recent corporate backing to differentiate itself in a crowded market.

Picreel Tech Stack

Picreel uses 8 technology products and services including Hotjar, Unpkg, Google Hosted Libraries, and more. Explore Picreel's tech stack below.

  • Hotjar
    Analytics
  • Unpkg
    Content Delivery Network
  • Google Hosted Libraries
    Content Delivery Network
  • WordPress
    Content Management System
  • Cart Functionality
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • Amazon ALB
    Load Balancers
  • Priority Hints
    Performance

Picreel's Email Address Formats

Picreel uses at least 1 format(s):
Picreel Email FormatsExamplePercentage
First@picreel.comJohn@picreel.com
100%

Frequently Asked Questions

Where is Picreel's headquarters located?

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Picreel's main headquarters is located at 929 Colorado Avenue Santa Monica, California 90401 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Picreel's official website and social media links?

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Picreel's official website is picreel.com and has social profiles on LinkedIn.

What is Picreel's NAICS code?

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Picreel's NAICS code is 5112 - Software Publishers.

How many employees does Picreel have currently?

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As of December 2025, Picreel has approximately 11 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: K. P.Co Founder & Cto: R. M.Content Management Specialist: D. N.. Explore Picreel's employee directory with LeadIQ.

What industry does Picreel belong to?

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Picreel operates in the Software Development industry.

What technology does Picreel use?

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Picreel's tech stack includes HotjarUnpkgGoogle Hosted LibrariesWordPressCart FunctionalityJSON-LDAmazon ALBPriority Hints.

What is Picreel's email format?

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Picreel's email format typically follows the pattern of First@picreel.com. Find more Picreel email formats with LeadIQ.

When was Picreel founded?

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Picreel was founded in 2013.

Picreel

Software DevelopmentCalifornia, United States11-50 Employees

Picreel is a software development company based in Santa Monica, California. Its platform focuses on improving lead generation and conversion by delivering popups and overlays that are AI-enabled and respond to visitor behavior in real time. The tool provides more than 100 customizable templates and includes analytics to support testing and optimization. By targeting visitors who might abandon a site or cart, the product aims to capture more leads and drive sales.

Its customers are online businesses seeking to reduce cart abandonment and increase conversions through on-site messaging, prompts, and surveys. In the broader software landscape, Picreel operates in the conversion-optimization space, offering exit-intent technology as a core differentiator. The company is a small to mid-sized operation with a history of corporate changes, including a 2021 acquisition by ProProfs.

Section iconCompany Overview

Headquarters
929 Colorado Avenue Santa Monica, California 90401 United States
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Picreel's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Picreel's revenue is estimated to be in the range of $1M$10M

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