Insights

Value-Driven Offers Pie Face recently launched a Classic Value Meal at $9.95, presenting an opportunity to upsell bundled pies, sides, and beverages to both existing customers and new footfall across its quick service footprint.

Expanded Footprint Ownership transfer to United Petroleum and rapid rollout of 250+ sites suggests a channel strategy that can be leveraged for co-located partnerships, cross-promotions, and shared marketing to drive incremental store-level sales.

Franchise Enablement Early franchise expansion since 2008 and a multi-income business approach with DC Strategy indicate readiness for partner-led growth. This offers sales potential in franchising services, supplier programs, and vendor partnerships.

Sustainability Edge Commitment to sourcing fine produce and removing artificial flavours, colours, and preservatives can be highlighted to attract health-conscious and sustainability-minded customers, opening opportunities for premium product lines and loyalty initiatives.

Technology Stack Active use of cloud and e-commerce platforms (Shopify, WooCommerce, WordPress) plus analytics and ads tooling (Google Ads, New Relic) creates opportunities to propose enhanced digital marketing packages, loyalty integrations, and data-driven upsell campaigns.

Similar companies to Pie Face

Pie Face Tech Stack

Pie Face uses 8 technology products and services including Google Ads, Amazon Web Services, WordPress, and more. Explore Pie Face's tech stack below.

Pie Face's Email Address Formats

Pie Face uses at least 4 email formats:
Pie Face Email FormatsExamplePercentage
First@pieface.com.auJohn@pieface.com.au
46%
First.Last@pieface.com.auJohn.Doe@pieface.com.au
42%
First.MiddleLast@pieface.com.auJohn.MichaelDoe@pieface.com.au
8%
FLast@pieface.com.auJDoe@pieface.com.au
4%

Frequently Asked Questions

What is Pie Face's official website and social media links?

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Pie Face's official website is pieface.com.au and has social profiles on LinkedIn.

How much revenue does Pie Face generate?

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As of August 2026, Pie Face's annual revenue is estimated to be $1M - $10M.

What is Pie Face's SIC code and NAICS code?

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Pie Face's SIC code is 2052 - Cookies and Crackers and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Pie Face have currently?

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As of August 2026, Pie Face has approximately 89 employees across 4 continents, including Oceania, Asia and North America. Key team members include Executive Chef/R&d Manager/Oversea Partner Support: F. G., Marketing Manager: N. Y. and Manager Operations: K. L. Explore Pie Face's employee directory with LeadIQ.

What industry does Pie Face belong to?

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Pie Face operates in the Food and Beverage Services industry.

What technology does Pie Face use?

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Pie Face's tech stack includes Google Ads, Amazon Web Services, WordPress, Shopify, WooCommerce, Microsoft 365, jQuery UI and New Relic.

What is Pie Face's email format?

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Pie Face's email format typically follows the pattern of First@pieface.com.au. Find more Pie Face email formats with LeadIQ.

When was Pie Face founded?

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Pie Face was founded in 2003.
Pie Face logo

Pie Face

Food and Beverage ServicesQueensland, Australia51-200 Employees

Pie Face is an Australian quick-service restaurant brand that focuses on pies, pastries and coffee prepared by baristas. The concept began in Bondi, Sydney in 2003 and expanded with a second site in Kings Cross in 2005, followed by franchising from 2008 to support growth. The brand emphasizes high-quality produce and avoids artificial flavours, colours and preservatives in its offerings. It operates from Eight Mile Plains in Queensland and maintains a mid-sized team.

Its menu spans pies, rolls, donuts and coffee, designed to suit multiple dayparts. In May 2026, Pie Face launched a Classic Value Meal priced at 9.95 to offer a full pie combo at a simple, affordable price.

Section iconCompany Overview

SIC Code
2052 - Cookies and Crackers
NAICS Code
722 - Food Services and Drinking Places
Founded
2003
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Pie Face's revenue is estimated to be in the range of $1M - $10M

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