Insights

Growing Franchise Network Pie Face has experienced consistent expansion since its inception, with over 250 outlets rolled out under the ownership of United Petroleum, indicating strong market presence and potential for upselling additional franchise or product support services.

Diverse Menu Appeal The company's menu includes award-winning pies, pastries, donuts, and barista coffee, appealing to multiple day parts and customer segments, which presents cross-selling opportunities for beverage, snack, and catering solutions.

Digital Marketing Engagement Utilizing digital tools like Google Ads and social media integrations, Pie Face demonstrates a reliance on online marketing, offering a potential platform for expanding advertising solutions and targeted campaigns to boost foot traffic.

Partnership Expansion Recent collaborations, such as the partnership with DC Strategy Group to recruit commission agents, indicate openness to new business models and distribution channels, highlighting opportunities for sales in franchising, licensing, or commission-based sales solutions.

Market Positioning As a market leader within its category, Pie Face’s established brand recognition and national footprint create potential for sales of proprietary products, promotional partnerships, or new menu innovation collaborations to capitalize on brand loyalty.

Pie Face Tech Stack

Pie Face uses 8 technology products and services including Google Ads, Open Graph, JSON-LD, and more. Explore Pie Face's tech stack below.

  • Google Ads
    Advertising
  • Open Graph
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • GoDaddy
    Web Hosting
  • Smash Balloon Instagram Feed
    Web Platform Extensions
  • Microsoft IIS
    Web Servers

Pie Face's Email Address Formats

Pie Face uses at least 1 format(s):
Pie Face Email FormatsExamplePercentage
First@pieface.com.auJohn@pieface.com.au
46%
First.Last@pieface.com.auJohn.Doe@pieface.com.au
42%
First.MiddleLast@pieface.com.auJohn.MichaelDoe@pieface.com.au
8%
FLast@pieface.com.auJDoe@pieface.com.au
4%

Frequently Asked Questions

Where is Pie Face's headquarters located?

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Pie Face's main headquarters is located at 9 Mckechnie Drive Eight Mile Plains, Queensland 4113 Australia. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Pie Face's official website and social media links?

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Pie Face's official website is pieface.com.au and has social profiles on LinkedIn.

What is Pie Face's SIC code NAICS code?

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Pie Face's SIC code is 2052 - Cookies and Crackers NAICS code is 722 - Food Services and Drinking Places.

How many employees does Pie Face have currently?

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As of April 2026, Pie Face has approximately 87 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Ceo: W. H.Executive Chef/R&d Manager/Oversea Partner Support: F. G.Director Of Us Operations: S. V.. Explore Pie Face's employee directory with LeadIQ.

What industry does Pie Face belong to?

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Pie Face operates in the Food and Beverage Services industry.

What technology does Pie Face use?

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Pie Face's tech stack includes Google AdsOpen GraphJSON-LDyepnope.jsYoast SEOGoDaddySmash Balloon Instagram FeedMicrosoft IIS.

What is Pie Face's email format?

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Pie Face's email format typically follows the pattern of First@pieface.com.au. Find more Pie Face email formats with LeadIQ.

When was Pie Face founded?

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Pie Face was founded in 2003.

Pie Face

Food and Beverage ServicesQueensland, Australia51-200 Employees

Pie Face is a quick service restaurant business specialising in iconic pies, pastries, and barista-made coffee.  Founded in Bondi, Sydney Australia in 2003, Pie Face has grown to become an iconic brand and a market leader within their unique category.  The second location was opened in 2005 in the infamous Sydney nightlife hub, Kings Cross.  An area known for its late light fun and energetic party goers, Pie Face soon became a 24 hours business and late night destination. The first franchise partner joined in 2008 and Pie Face has not stopped growing since.

The menu features a wide variety of secondary categories such as award-winning pies ad rolls, donuts and barista-made coffee, creating relevance across all active day parts. Pie Face sources only the finest produce and are committed to developing products free from artificial flavours, colours and preservatives.

Section iconCompany Overview

Headquarters
9 Mckechnie Drive Eight Mile Plains, Queensland 4113 Australia
SIC Code
2052 - Cookies and Crackers
NAICS Code
722 - Food Services and Drinking Places
Founded
2003
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Pie Face's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Pie Face's revenue is estimated to be in the range of $1M$10M

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