Insights

Strong Market Presence Pie Face has established itself as a recognized and iconic brand within the Australian quick service restaurant sector, especially in vibrant locations like Bondi and Kings Cross, creating opportunities to leverage brand loyalty and expand franchise networks.

Expansion and Growth Since the acquisition by United Petroleum in 2017, Pie Face has seen accelerated growth with over 250 sites, indicating a strong demand for franchise and retail expansion opportunities in existing and new markets.

Diverse Menu Offerings With a focus on award-winning pies, pastries, and barista coffee, Pie Face appeals to multiple day parts, presenting opportunities to introduce new product lines, catering services, or healthier options to diversify revenue streams.

Technology Utilization Pie Face employs various digital marketing tools like Google Ads and SEO platforms, which can be optimized further for targeted marketing campaigns, loyalty programs, or online ordering enhancements to boost sales.

Potential Business Models Recent partnerships with DC Strategy to recruit commission agents open avenues for developing new business models, such as franchising or multi-income retail outlets, expanding sales channels and customer access.

Pie Face Tech Stack

Pie Face uses 8 technology products and services including Google Ads, Open Graph, JSON-LD, and more. Explore Pie Face's tech stack below.

  • Google Ads
    Advertising
  • Open Graph
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • GoDaddy
    Web Hosting
  • Smash Balloon Instagram Feed
    Web Platform Extensions
  • Microsoft IIS
    Web Servers

Pie Face's Email Address Formats

Pie Face uses at least 1 format(s):
Pie Face Email FormatsExamplePercentage
First@pieface.com.auJohn@pieface.com.au
48%
First.Last@pieface.com.auJohn.Doe@pieface.com.au
39%
First.MiddleLast@pieface.com.auJohn.MichaelDoe@pieface.com.au
9%
FLast@pieface.com.auJDoe@pieface.com.au
4%

Frequently Asked Questions

What is Pie Face's official website and social media links?

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Pie Face's official website is pieface.com.au and has social profiles on LinkedIn.

What is Pie Face's NAICS code?

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Pie Face's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Pie Face have currently?

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As of December 2025, Pie Face has approximately 201 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Ceo: W. H.Director Of Us Operations: S. V.Manager Operations: K. L.. Explore Pie Face's employee directory with LeadIQ.

What industry does Pie Face belong to?

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Pie Face operates in the Food and Beverage Services industry.

What technology does Pie Face use?

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Pie Face's tech stack includes Google AdsOpen GraphJSON-LDyepnope.jsYoast SEOGoDaddySmash Balloon Instagram FeedMicrosoft IIS.

What is Pie Face's email format?

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Pie Face's email format typically follows the pattern of First@pieface.com.au. Find more Pie Face email formats with LeadIQ.

When was Pie Face founded?

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Pie Face was founded in 2003.

Pie Face

Food and Beverage ServicesQueensland, Australia201-500 Employees

Pie Face is a quick service restaurant business specialising in iconic pies, pastries, and barista-made coffee.  Founded in Bondi, Sydney Australia in 2003, Pie Face has grown to become an iconic brand and a market leader within their unique category.  The second location was opened in 2005 in the infamous Sydney nightlife hub, Kings Cross.  An area known for its late light fun and energetic party goers, Pie Face soon became a 24 hours business and late night destination. The first franchise partner joined in 2008 and Pie Face has not stopped growing since.

The menu features a wide variety of secondary categories such as award-winning pies ad rolls, donuts and barista-made coffee, creating relevance across all active day parts. Pie Face sources only the finest produce and are committed to developing products free from artificial flavours, colours and preservatives.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2003
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Pie Face's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Pie Face's revenue is estimated to be in the range of $1M$10M

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