Insights

Niche Experience Pie specializes in bespoke guided bike rides for corporations, charities, and groups across the UK and Europe, offering fully supported rides with routes, food stops, guides, mechanics, and medics. This depth of service indicates potential for enterprise partnerships, employee engagement programs, and branded corporate events.

Blue Chip Track With over 20 years of working with blue chip and multinational clients, Pie demonstrates credibility and a proven track record. This suggests sales opportunities targeting large corporations seeking premium, customized, team-building or incentive experiences with high-touch delivery.

Flexible Offerings The company emphasizes varied distance and elevation options and office-to-office branding rides, highlighting flexibility to tailor experiences to different employee fitness levels and corporate goals, which can be marketed to HR and L&D teams.

Digital & Outreach Pie utilizes a mix of tools (WordPress, Mailchimp, Google Cloud, WhatsApp Business, Zendesk Chat) and social channels to engage clients, indicating opportunities to expand marketing reach, lead nurturing, and client onboarding for up‑market corporate deals.

Growth Readiness Revenue is under $1M with a lean team, implying high growth potential if scaled through channel partnerships, sponsorships, and repeat-business programs with existing blue chip clients, as well as targeted outreach to mid-market companies seeking experiential marketing and employee engagement solutions.

Similar companies to pie

pie Tech Stack

pie uses 8 technology products and services including Microsoft Clarity, Canva, WordPress, and more. Explore pie's tech stack below.

Media & News

pie's Email Address Formats

pie uses at least 1 email format:
pie Email FormatsExamplePercentage
First@pieevents.co.ukJohn@pieevents.co.uk
100%

Frequently Asked Questions

What is pie's stock symbol?

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pie is a publicly traded company; the company's stock symbol is PNY.

What is pie's official website and social media links?

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pie's official website is pieevents.co.uk and has social profiles on LinkedIn.

How much revenue does pie generate?

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As of October 2026, pie's annual revenue is estimated to be <$1M.

What is pie's SIC code and NAICS code?

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pie's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does pie have currently?

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As of October 2026, pie has approximately 9 employees across 1 continents, including Europe. Key team members include Head Of Planning: P. R., Director: C. D. V. and Event Manager: R. K. Explore pie's employee directory with LeadIQ.

What industry does pie belong to?

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pie operates in the Events Services industry.

What technology does pie use?

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pie's tech stack includes Microsoft Clarity, Canva, WordPress, CookieYes, Mailchimp, Google Cloud, WhatsApp Business and Zendesk Chat.

What is pie's email format?

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pie's email format typically follows the pattern of First@pieevents.co.uk. Find more pie email formats with LeadIQ.

When was pie founded?

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pie was founded in 2012.
pie logo

pie

Events ServicesEngland, United Kingdom2-10 Employees

pie, officially Passion in Events Ltd, is a small events services company based in Walton-on-Thames, South East England. It designs and runs bespoke guided bicycle rides for corporate, charitable, and group clients across the UK and Europe, focusing on end-to-end experiences. The offering includes route planning, on-route stops, support vehicles, guides, mechanics, medics, and spare bikes, with options for different distances and elevations to suit diverse groups.

With around twenty years in operation, pie has served a diverse client base that includes large multinationals, SMEs, charities, and other organizations. The company emphasizes a straightforward, stress-free planning process for organizers and manages all elements of a fully supported ride. Based in Walton-on-Thames, it serves customers across the UK and Europe and maintains an online presence for information and updates.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
PNY
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • <$1M

    pie's revenue is estimated to be in the range of <$1M

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