Insights

Diverse Client Base Pie has a proven track record of serving a wide range of clients, including large multinationals, SMEs, and charities, highlighting opportunities to tailor corporate and group packages across different sectors and organization sizes.

Event Customization With offerings spanning bespoke guided bike rides with various distance and elevation options, there is potential to upsell additional support services, branded experiences, and exclusive routes to enhance client engagement and satisfaction.

Digital Engagement Pie actively uses social media platforms and maintains an updated website, suggesting readiness for targeted digital marketing campaigns to attract new corporate clients and promote seasonal or themed cycling events.

Geographic Reach Operating across the UK and Europe with flexible tour options creates opportunities to penetrate new markets and develop partnerships with local businesses and tourism boards to expand their network and client base.

Event Experience Focus Pie’s emphasis on fully supported, stress-free rides with comprehensive elements like food, stops, mechanics, and medics presents chances for cross-selling premium packages, corporate sponsorship, and branded event experiences to elevate client offerings.

pie Tech Stack

pie uses 8 technology products and services including Cloudflare, Microsoft 365, amCharts, and more. Explore pie's tech stack below.

  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • amCharts
    Javascript Graphics
  • Lodash
    Javascript Libraries
  • Slider Revolution
    Miscellaneous
  • MediaElement.js
    Video Players
  • Google Analytics
    Web Analytics
  • prettyPhoto
    Web Tools And Plugins

Media & News

pie's Email Address Formats

pie uses at least 1 format(s):
pie Email FormatsExamplePercentage
First@pieevents.co.ukJohn@pieevents.co.uk
50%
First@pieevents.co.ukJohn@pieevents.co.uk
50%

Frequently Asked Questions

What is pie's stock symbol?

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pie is a publicly traded company; the company's stock symbol is PNY.

What is pie's official website and social media links?

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pie's official website is pieevents.co.uk and has social profiles on LinkedIn.

What is pie's SIC code NAICS code?

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pie's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does pie have currently?

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As of December 2025, pie has approximately 12 employees across 1 continents, including Europe. Key team members include Head Of Planning: P. R.Director: C. D. V.Event Manager: T. G.. Explore pie's employee directory with LeadIQ.

What industry does pie belong to?

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pie operates in the Events Services industry.

What technology does pie use?

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pie's tech stack includes CloudflareMicrosoft 365amChartsLodashSlider RevolutionMediaElement.jsGoogle AnalyticsprettyPhoto.

What is pie's email format?

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pie's email format typically follows the pattern of First@pieevents.co.uk. Find more pie email formats with LeadIQ.

When was pie founded?

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pie was founded in 2012.

pie

Events ServicesEngland, United Kingdom11-50 Employees

pie (actually Passion in Events Ltd) provides bespoke guided bike rides for companies, charities and groups, throughout the UK and Europe. 
We'll take you on a two wheeled journey up the classic climbs of the great cycling challenges, or point to point joining some of Europe's most iconic destinations. For more in-depth branding ride from office to office and network with your colleagues across the country. Need inspiration? Have a look at our https://www.pieevents.co.uk/routes-rides/ section.
Corporate entertainment can be tricky if people have different expectations but we can offer a variety of distance and elevation options to keep all your guests happy. 
We know you want this process to be as easy as possible so we make sure its stress free for you.

Route options, food, stops, support vehicles, guides, mechanics, medics, spare bike - we love what we do so we deliver each element of your fully supported ride with passion every step of the way. 

Over the last 20 years we have worked with a multitude of blue chip clients, including large multinationals and SME, charities and groups of individuals. 

We believe you will always want to get a testimonial from someone who we have worked with previously and are happy to oblige.

Its Your Ride Your Way.

For our latest news please follow us on twitter @pieevents, Facebook at Pie cycling events or www.instagram.com/piecyclingevents/

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
PNY
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M

    pie's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    pie's revenue is estimated to be in the range of $1M

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