Insights

Niche Event Focus pie specializes in bespoke guided bike rides for corporate clients, charities, and groups across the UK and Europe, presenting opportunities to offer tailored team-building or employee engagement experiences to companies seeking unique wellness and corporate entertainment options.

Large Client Base Having worked with a diverse range of blue-chip multinationals and SMEs over 20 years, pie demonstrates a strong track record in corporate event planning, suggesting potential for expanding into new markets or upselling premium experiences to existing clients.

Technology Engagement Utilizing platforms like WordPress, Google Analytics, and social media integrations, pie shows a modern approach to marketing and customer engagement, providing avenues to upgrade digital marketing services or integrate new booking and client management technologies.

Sustainable Growth With a focus on environmentally friendly cycling adventures, pie can tap into the rising demand for sustainable corporate events and eco-conscious branding, positioning itself as a leader in green event experiences within the corporate sector.

Market Expansion Potential Given the company's focus on cycling routes and European destinations, there are opportunities to develop new, themed rides or partner with travel and hospitality providers to expand offerings and attract clients interested in international team-building retreats.

pie Tech Stack

pie uses 8 technology products and services including WordPress, Microsoft PowerPoint, Chart.js, and more. Explore pie's tech stack below.

  • WordPress
    Content Management System
  • Microsoft PowerPoint
    Editors
  • Chart.js
    Javascript Graphics
  • Modernizr
    Javascript Libraries
  • Facebook Chat Plugin
    Live Chat
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • prettyPhoto
    Web Tools And Plugins

Media & News

pie's Email Address Formats

pie uses at least 1 format(s):
pie Email FormatsExamplePercentage
First@pieevents.co.ukJohn@pieevents.co.uk
100%

Frequently Asked Questions

Where is pie's headquarters located?

Minus sign iconPlus sign icon
pie's main headquarters is located at 23 Oatlands Drive Walton-on-thames, England kt13 9lz United Kingdom. The company has employees across 1 continents, including Europe.

What is pie's stock symbol?

Minus sign iconPlus sign icon
pie is a publicly traded company; the company's stock symbol is PNY.

What is pie's official website and social media links?

Minus sign iconPlus sign icon
pie's official website is pieevents.co.uk and has social profiles on LinkedIn.

What is pie's SIC code NAICS code?

Minus sign iconPlus sign icon
pie's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does pie have currently?

Minus sign iconPlus sign icon
As of May 2026, pie has approximately 9 employees across 1 continents, including Europe. Key team members include Head Of Planning: P. R.Director: C. D. V.Event Manager: T. G.. Explore pie's employee directory with LeadIQ.

What industry does pie belong to?

Minus sign iconPlus sign icon
pie operates in the Events Services industry.

What technology does pie use?

Minus sign iconPlus sign icon
pie's tech stack includes WordPressMicrosoft PowerPointChart.jsModernizrFacebook Chat PluginGoogle Tag ManagerGoogle AnalyticsprettyPhoto.

What is pie's email format?

Minus sign iconPlus sign icon
pie's email format typically follows the pattern of First@pieevents.co.uk. Find more pie email formats with LeadIQ.

When was pie founded?

Minus sign iconPlus sign icon
pie was founded in 2012.

pie

Events ServicesEngland, United Kingdom2-10 Employees

pie, officially Passion in Events Ltd, is a small events services company based in Walton-on-Thames, South East England. It designs and runs bespoke guided bicycle rides for corporate, charitable, and group clients across the UK and Europe, focusing on end-to-end experiences. The offering includes route planning, on-route stops, support vehicles, guides, mechanics, medics, and spare bikes, with options for different distances and elevations to suit diverse groups.

With around twenty years in operation, pie has served a diverse client base that includes large multinationals, SMEs, charities, and other organizations. The company emphasizes a straightforward, stress-free planning process for organizers and manages all elements of a fully supported ride. Based in Walton-on-Thames, it serves customers across the UK and Europe and maintains an online presence for information and updates.

Section iconCompany Overview

Headquarters
23 Oatlands Drive Walton-on-thames, England kt13 9lz United Kingdom
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
PNY
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • $1M

    pie's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    pie's revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.