Membership Prestige The Piedmont Driving Club has a prestigious reputation and a membership roster filled with influential business leaders and prominent families. Leveraging this exclusivity can be a compelling sales point to attract new members seeking to network with Atlanta's elite.

Diverse Recreational Offerings With amenities like golf, tennis, swimming, and more, the Club offers a diverse array of recreational activities. Highlighting these options can be a strategy to appeal to potential members looking for a variety of leisure opportunities for their families.

Historic Location Advantage Situated in Midtown Atlanta overlooking picturesque Piedmont Park, the Club's historic clubhouse location provides a unique selling point. Emphasizing the rich heritage and scenic views can be a key driver for attracting individuals seeking a distinctive and elegant social setting.

Financial Stability With an estimated revenue ranging from $10M to $50M, the Piedmont Driving Club demonstrates financial stability. This can reassure potential members about the Club's long-term viability and ability to provide top-notch services and facilities.

Competitive Positioning Strategy When compared to similar elite clubs in the area, such as Ansley Golf Club and Atlanta Athletic Club, Piedmont Driving Club holds a unique position. Leveraging this distinction and emphasizing the value proposition can help in attracting members seeking a specific blend of tradition, luxury, and modern amenities.