Tourism Hub PIER 39 is San Francisco’s top tourist attraction with heavy footfall, presenting ongoing opportunities to partner with local merchants, attractions, and event organizers to deliver bundled visitor experiences and cross-promotions.

Local Merchant Network With over 75% of merchants being small, locally-owned businesses, there is strong potential for B2B partnerships, vendor services, and technology solutions that streamline operations or enhance guest engagement for small retailers and restaurants.

Experience Ecosystem The property houses diverse revenue-generating components—restaurants, shops, waterfront park, marina, and attractions—creating multiple access points for sponsorships, marketing tie-ins, and seasonal activations that can be packaged for advertisers and brands.

Strategic Partnerships Recent collaboration with The Marine Mammal Center to open Sea Lion pop-up and public programming signals openness to co-branded experiences, education programs, and event-based campaigns that could extend to media, hospitality tech, and charitable sponsorships.

Large-Scale Foot Traffic Revenue range suggests substantial scale; combined with 13 restaurants and 60+ shops, there is opportunity for tech onboarding (CRM, loyalty, analytics), payment solutions, and sustainability initiatives that improve guest flow and monetization for venues and vendors.