PIER 39

Travel ArrangementsCalifornia, United States51-200 Employees

PIER 39 is a major waterfront destination in San Francisco's historic Fisherman's Wharf that welcomes millions of domestic and international visitors each year. The 45-acre site combines 13 full-service restaurants, more than 60 specialty shops, multiple attractions and boating offerings, a 5-acre waterfront park, and a 300-berth marina, all with views of the Golden Gate Bridge, Alcatraz, the city skyline, and the California sea lions. A substantial portion of its merchants are small and locally owned, reflecting the waterfront's local economy.

The destination serves domestic and international travelers seeking a single location that offers dining, shopping, entertainment, and waterfront experiences. It operates within the travel arrangements and tourism sector as a major San Francisco attraction and a focal point of the Fisherman's Wharf area. In 2023, PIER 39 announced a collaboration with The Marine Mammal Center to open a Sea Lion pop-up exhibit and provide public programming at K-Dock.

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