Insights

Rapid Industry Growth Pierce Group operates within the fast-growing motorcycle and outdoor sports e-commerce market, presenting significant sales opportunities by expanding product offerings, increasing market penetration, and leveraging their strong online presence to attract a broader customer base across Europe.

Luxury Segment Expansion With the launch of the Raven Verve collection targeting higher price segments, Pierce is positioning itself to capture premium customers, which opens avenues for premium accessories and exclusive product collaborations to deepen customer engagement and increase average order value.

Supply Chain Optimization Pierce's recent partnership with RELEX Solutions for supply chain management indicates a focus on inventory efficiency and responsiveness, providing opportunities to offer tailored logistics solutions or supply chain consulting services to support their growth and operational excellence.

Customer Experience Focus By providing a state-of-the-art online shopping experience with a large product assortment and diverse localized websites, Pierce demonstrates a strong customer-centric approach, creating potential for upselling advanced e-commerce tools, personalized marketing solutions, or loyalty programs to further boost sales.

Leadership and Investment Pierce's recent executive appointments and substantial funding highlight their growth trajectory and strategic focus, presenting opportunities for partnership in technology upgrades, digital marketing, or strategic consulting to accelerate their expansion across new markets and segments.

Pierce Group - Riders in Ecommerce Tech Stack

Pierce Group - Riders in Ecommerce uses 8 technology products and services including Open Graph, RSS, Cloudflare, and more. Explore Pierce Group - Riders in Ecommerce's tech stack below.

  • Open Graph
    Content Management System
  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • Apple iCloud Mail
    Email
  • Boomerang
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Akamai mPulse
    Real User Monitoring
  • Vimeo
    Video Players

Pierce Group - Riders in Ecommerce's Email Address Formats

Pierce Group - Riders in Ecommerce uses at least 2 format(s):
Pierce Group - Riders in Ecommerce Email FormatsExamplePercentage
First.Last@pierce-ecom.comJohn.Doe@pierce-ecom.com
97%
FL@pierce-ecom.comJD@pierce-ecom.com
3%
First.Last@piercegroup.comJohn.Doe@piercegroup.com
90%
FLast@piercegroup.comJDoe@piercegroup.com
5%
First.MiddleLast@piercegroup.comJohn.MichaelDoe@piercegroup.com
5%

Frequently Asked Questions

Where is Pierce Group - Riders in Ecommerce's headquarters located?

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Pierce Group - Riders in Ecommerce's main headquarters is located at 20 Fleminggatan a Floor 3 Stockholm, Stockholm Sweden. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is Pierce Group - Riders in Ecommerce's phone number?

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You can contact Pierce Group - Riders in Ecommerce's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pierce Group - Riders in Ecommerce's official website and social media links?

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Pierce Group - Riders in Ecommerce's official website is piercegroup.com and has social profiles on LinkedInCrunchbase.

What is Pierce Group - Riders in Ecommerce's NAICS code?

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Pierce Group - Riders in Ecommerce's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Pierce Group - Riders in Ecommerce have currently?

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As of March 2026, Pierce Group - Riders in Ecommerce has approximately 131 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Technology Officer: E. F.Chief Commercial Officer (cco): D. B.Head Of It Operational Innovation: A. M.. Explore Pierce Group - Riders in Ecommerce's employee directory with LeadIQ.

What industry does Pierce Group - Riders in Ecommerce belong to?

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Pierce Group - Riders in Ecommerce operates in the Sporting Goods Manufacturing industry.

What technology does Pierce Group - Riders in Ecommerce use?

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Pierce Group - Riders in Ecommerce's tech stack includes Open GraphRSSCloudflareApple iCloud MailBoomerangModernizrAkamai mPulseVimeo.

What is Pierce Group - Riders in Ecommerce's email format?

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Pierce Group - Riders in Ecommerce's email format typically follows the pattern of First.Last@pierce-ecom.com. Find more Pierce Group - Riders in Ecommerce email formats with LeadIQ.

How much funding has Pierce Group - Riders in Ecommerce raised to date?

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As of March 2026, Pierce Group - Riders in Ecommerce has raised $8.9M in funding. The last funding round occurred on Sep 11, 2025 for $8.9M.

When was Pierce Group - Riders in Ecommerce founded?

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Pierce Group - Riders in Ecommerce was founded in 2008.

Pierce Group - Riders in Ecommerce

Sporting Goods ManufacturingStockholm, Sweden51-200 Employees

Pierce is a leading and fast-growing e-commerce company selling gear, parts and accessories to riders across all of Europe via some forty websites adapted to local markets. Pierce has two major segments, Offroad — sales to motocross and enduro riders, and Onroad — sales to street riders. Pierce also has a smaller segment, Other, which primarily focuses on snowmobile riders. With a large and unique product assortment, including several private brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe. Headquarters are located in Stockholm, the central warehouse is in Szczecin, Poland and the majority of our customer support services is located in Barcelona. 

During 2016-2020 Pierce was awarded a DI Gasell, given to Sweden's fastest growing companies. During 2020 we were nominated as one of the top 3 e-commerce companies in Sweden ('D-Award'). In 2020 Pierce also received the Sweden's Best Managed Companies recognition, sponsored by Deloitte in partnership with Nasdaq.

We are a leading retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on PASSION, growing TOGETHER with our CUSTOMER on top of mind.

As we grow we always look for new talent to join our company. Riders and non-riders are welcome in one of our offices in Stockholm, Åre, Szceczin, and Barcelona.

Section iconCompany Overview

Headquarters
20 Fleminggatan a Floor 3 Stockholm, Stockholm Sweden
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $8.9M

    Pierce Group - Riders in Ecommerce has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Sep 11, 2025 in the amount of $8.9M.

  • $1M

    Pierce Group - Riders in Ecommerce's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $8.9M

    Pierce Group - Riders in Ecommerce has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Sep 11, 2025 in the amount of $8.9M.

  • $1M

    Pierce Group - Riders in Ecommerce's revenue is estimated to be in the range of $1M

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