Insights

Rapid Industry Growth Pierce Group operates within the fast-growing motorcycle and outdoor sports e-commerce market, presenting significant sales opportunities by expanding product offerings, increasing market penetration, and leveraging their strong online presence to attract a broader customer base across Europe.

Luxury Segment Expansion With the launch of the Raven Verve collection targeting higher price segments, Pierce is positioning itself to capture premium customers, which opens avenues for premium accessories and exclusive product collaborations to deepen customer engagement and increase average order value.

Supply Chain Optimization Pierce's recent partnership with RELEX Solutions for supply chain management indicates a focus on inventory efficiency and responsiveness, providing opportunities to offer tailored logistics solutions or supply chain consulting services to support their growth and operational excellence.

Customer Experience Focus By providing a state-of-the-art online shopping experience with a large product assortment and diverse localized websites, Pierce demonstrates a strong customer-centric approach, creating potential for upselling advanced e-commerce tools, personalized marketing solutions, or loyalty programs to further boost sales.

Leadership and Investment Pierce's recent executive appointments and substantial funding highlight their growth trajectory and strategic focus, presenting opportunities for partnership in technology upgrades, digital marketing, or strategic consulting to accelerate their expansion across new markets and segments.

Pierce Group Tech Stack

Pierce Group uses 8 technology products and services including Open Graph, RSS, Cloudflare, and more. Explore Pierce Group's tech stack below.

  • Open Graph
    Content Management System
  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • WordPress
    Content Management System
  • MX Technologies
    Data Security
  • Akamai mPulse
    Real User Monitoring
  • Jobylon
    Recruitment Marketing
  • Apache
    Web Servers

Pierce Group's Email Address Formats

Pierce Group uses at least 2 format(s):
Pierce Group Email FormatsExamplePercentage
First.Last@pierce-ecom.comJohn.Doe@pierce-ecom.com
97%
FL@pierce-ecom.comJD@pierce-ecom.com
3%
First.Last@piercegroup.comJohn.Doe@piercegroup.com
90%
FLast@piercegroup.comJDoe@piercegroup.com
5%
First.MiddleLast@piercegroup.comJohn.MichaelDoe@piercegroup.com
5%

Frequently Asked Questions

Where is Pierce Group's headquarters located?

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Pierce Group's main headquarters is located at 20 Fleminggatan a Floor 3 Stockholm, Stockholm Sweden. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is Pierce Group's phone number?

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You can contact Pierce Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pierce Group's official website and social media links?

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Pierce Group's official website is piercegroup.com and has social profiles on LinkedInCrunchbase.

What is Pierce Group's NAICS code?

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Pierce Group's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Pierce Group have currently?

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As of April 2026, Pierce Group has approximately 131 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Technology Officer: E. F.Head Of Seo A.I: M. K.Head Of It Operational Innovation: A. M.. Explore Pierce Group's employee directory with LeadIQ.

What industry does Pierce Group belong to?

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Pierce Group operates in the Sporting Goods Manufacturing industry.

What technology does Pierce Group use?

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Pierce Group's tech stack includes Open GraphRSSCloudflareWordPressMX TechnologiesAkamai mPulseJobylonApache.

What is Pierce Group's email format?

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Pierce Group's email format typically follows the pattern of First.Last@pierce-ecom.com. Find more Pierce Group email formats with LeadIQ.

How much funding has Pierce Group raised to date?

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As of April 2026, Pierce Group has raised $8.9M in funding. The last funding round occurred on Sep 11, 2025 for $8.9M.

When was Pierce Group founded?

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Pierce Group was founded in 2008.

Pierce Group

Sporting Goods ManufacturingStockholm, Sweden51-200 Employees

Pierce Group is the leading European e-commerce company specializing in gear, parts and accessories for motocross, motorcycle and snowmobile enthusiasts. Through its e-commerce platforms 24MX, XLMOTO and Sledstore, the company serves customers in some 40 European markets.
 
Pierce Group offers a broad and distinctive product assortment, including several own brands such as Raven and Proworks. With a strong focus on customer experience, sales are conducted through locally adapted websites tailored to the needs of on-road, off-road and snowmobile riders.
 
Headquartered in Stockholm, Sweden, Pierce Group operates its central warehouse in Szczecin, Poland. The company is listed on Nasdaq Stockholm.

Section iconCompany Overview

Headquarters
20 Fleminggatan a Floor 3 Stockholm, Stockholm Sweden
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $8.9M

    Pierce Group has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Sep 11, 2025 in the amount of $8.9M.

  • $1M$10M

    Pierce Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $8.9M

    Pierce Group has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Sep 11, 2025 in the amount of $8.9M.

  • $1M$10M

    Pierce Group's revenue is estimated to be in the range of $1M$10M

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