Insights

European expansion Pierce Group is rapidly expanding across Europe with localized websites in nine additional markets and new market entries in Slovenia, Romania, Bulgaria and Luxembourg, creating opportunities to upsell region-specific promotions, localized SKUs, and country-focused marketing partnerships.

Own brands growth With Raven and Proworks as in-house brands and a Raven Verve collection launched to target higher price segments, there is potential to propose exclusive distribution deals, private-label line extensions, and cross-sell bundling across the 24MX, XLMOTO, and Sledstore platforms.

E-commerce focus As a leading European e-commerce operator serving 40 markets from a central warehouse, Pierce Group has scalable fulfillment and logistics needs that align with third-party logistics outsourcing, supply chain optimization, and cross-border shipping solutions.

Tech-enabled selling Utilization of analytics and planning tools (Power BI, RELEX partnerships) indicates openness to advanced forecasting, inventory optimization, and data-driven marketing analytics services to improve stock turns and promotional effectiveness.

Leadership and finance Recent executive appointments including a new CFO and CEO signal a growth-focused organization likely to invest in strategic partnerships, channel expansion, and performance-based vendor programs to accelerate revenue growth and margin improvements.

Pierce Group Tech Stack

Pierce Group uses 8 technology products and services including Atlassian, html5media, Power BI, and more. Explore Pierce Group's tech stack below.

  • Atlassian
    Application Development & Management
  • html5media
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Akamai
    Content Delivery Network
  • Open Graph
    Content Management System
  • Microsoft Office
    Office Suites
  • PHP
    Programming Languages
  • Apache
    Web Servers

Media & News

Pierce Group's Email Address Formats

Pierce Group uses at least 2 format(s):
Pierce Group Email FormatsExamplePercentage
First.Last@pierce-ecom.comJohn.Doe@pierce-ecom.com
97%
FL@pierce-ecom.comJD@pierce-ecom.com
3%
First.Last@piercegroup.comJohn.Doe@piercegroup.com
92%
FLast@piercegroup.comJDoe@piercegroup.com
4%
First.MiddleLast@piercegroup.comJohn.MichaelDoe@piercegroup.com
4%

Frequently Asked Questions

What is Pierce Group's phone number?

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You can contact Pierce Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pierce Group's official website and social media links?

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Pierce Group's official website is piercegroup.com and has social profiles on LinkedInCrunchbase.

How much revenue does Pierce Group generate?

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As of July 2026, Pierce Group's annual revenue is estimated to be $1M - $10M.

What is Pierce Group's NAICS code?

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Pierce Group's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Pierce Group have currently?

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As of July 2026, Pierce Group has approximately 138 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Executive Officer: H. Z.Chief Technology Officer: E. F.Head Of It Operational Innovation: A. M.. Explore Pierce Group's employee directory with LeadIQ.

What industry does Pierce Group belong to?

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Pierce Group operates in the Sporting Goods Manufacturing industry.

What technology does Pierce Group use?

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Pierce Group's tech stack includes Atlassianhtml5mediaPower BIAkamaiOpen GraphMicrosoft OfficePHPApache.

What is Pierce Group's email format?

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Pierce Group's email format typically follows the pattern of First.Last@pierce-ecom.com. Find more Pierce Group email formats with LeadIQ.

How much funding has Pierce Group raised to date?

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As of July 2026, Pierce Group has raised $8.9M in funding. The last funding round occurred on Oct 11, 2025 for $8.9M.

When was Pierce Group founded?

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Pierce Group was founded in 2008.
Pierce Group logo

Pierce Group

Sporting Goods ManufacturingStockholm, Sweden51-200 Employees

Pierce Group operates as a European online retailer catering to motocross, motorcycle, and snowmobile enthusiasts, offering gear, parts and accessories. Via its e-commerce sites—24MX, XLMOTO, and Sledstore—it reaches customers across roughly 40 European markets. The firm also markets several own brands, including Raven and Proworks, and emphasizes a shopping experience that is adapted for on-road, off-road, and snowmobile riders.
Headquartered in Stockholm, Sweden, Pierce Group maintains a central warehouse in Szczecin, Poland. It is publicly listed on Nasdaq Stockholm. In 2026 the company expanded its European footprint with offices in Luxembourg and entry into four additional markets: Slovenia, Romania, Bulgaria, and Luxembourg.

Section iconCompany Overview

Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $8.9M

    Pierce Group has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Oct 11, 2025 in the amount of $8.9M.

  • $1M - $10M

    Pierce Group's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $8.9M

    Pierce Group has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Oct 11, 2025 in the amount of $8.9M.

  • $1M - $10M

    Pierce Group's revenue is estimated to be in the range of $1M - $10M

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