Insights

Expansion Momentum Pinalli has rapidly expanded its store network from 63 to 108 locations under recent growth initiatives with support from H.I.G. and now operates 75 stores across multiple regions, indicating a strong growth trajectory and opportunities for new retail partnerships, pop-ups, or regional distribution collaborations.

Omnichannel Strength The company emphasizes a seamless omnichannel experience with over 200 digital touchpoints in stores and a refreshed e-commerce platform, presenting opportunities to upsell digital services, loyalty programs, private-label items, and cross-channel promotions.

Private Label Opportunity Recent launch of Pinalli private-label offerings signals a strategic move to increase margin and control product mix, suggesting sales prospects in private-label partnerships, exclusive brands, and co-branded collaborations.

Strategic Ownership With a recent ownership transition from H.I.G. Capital to Borletti Group, there may be a renewed focus on performance metrics and strategic investments, creating potential for enterprise deals, channel partnerships, and consultative sales aligned to accelerate growth.

Financial Scale Revenue disclosed around €197 million for 2025 and growth milestones imply a sizeable customer base and procurement needs, presenting opportunities for distribution agreements, supply-chain services, and large-format retail partnerships to support continued expansion.

Similar companies to Pinalli

Pinalli Tech Stack

Pinalli uses 8 technology products and services including Microsoft Advertising, Grafana, Looker, and more. Explore Pinalli's tech stack below.

Media & News

Pinalli's Email Address Formats

Pinalli uses at least 4 email formats:
Pinalli Email FormatsExamplePercentage
F.Last@pinalli.itJ.Doe@pinalli.it
87%
FirstLast@pinalli.itJohnDoe@pinalli.it
5%
First.Last@pinalli.itJohn.Doe@pinalli.it
5%
LastFir@pinalli.itDoeJoh@pinalli.it
3%

Frequently Asked Questions

What is Pinalli's official website and social media links?

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Pinalli's official website is pinalli.it and has social profiles on LinkedIn.

How much revenue does Pinalli generate?

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As of October 2026, Pinalli's annual revenue is estimated to be $1M - $10M.

What is Pinalli's NAICS code?

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Pinalli's NAICS code is 44-45 - Retail Trade.

How many employees does Pinalli have currently?

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As of October 2026, Pinalli has approximately 428 employees across 2 continents, including Europe and North America. Key team members include Cfo: D. V., Head Of Ecommerce: D. R. and Head Of Marketing & Communication: G. B. Explore Pinalli's employee directory with LeadIQ.

What industry does Pinalli belong to?

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Pinalli operates in the Retail industry.

What technology does Pinalli use?

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Pinalli's tech stack includes Microsoft Advertising, Grafana, Looker, Salesforce, Zabbix, PayPal, VMware and Adobe Creative Suite.

What is Pinalli's email format?

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Pinalli's email format typically follows the pattern of F.Last@pinalli.it. Find more Pinalli email formats with LeadIQ.

When was Pinalli founded?

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Pinalli was founded in 1984.
Pinalli logo

Pinalli

RetailEmilia-Romagna, Italy201-500 Employees

Pinalli is a mid-sized Italian retailer that distributes beauty and personal-care products through a network of stores and an online platform, serving consumers seeking these items. The company originated in 1984 in Fiorenzuola d'Arda, Emilia-Romagna, when founders Luigi Pinalli and Liliana Segalini opened a perfumery; over time it expanded to about 75 beauty stores across eight regions in Northern and Central Italy, including Lombardia, Emilia-Romagna, Veneto, Piemonte, Liguria, Toscana, Trentino-Alto Adige, and Marche. It integrates its physical shops with digital touchpoints, allowing shoppers in stores to browse the e-commerce catalog and place orders online if a product isn't available in-store.

The online platform, launched in 2012 and recently renewed, provides a consistent shopping experience for beauty and body-care products across its footprint. In April 2026, Pinalli announced a collaboration with ISC-CX, reflecting ongoing efforts to enhance customer experience and operations.

Section iconCompany Overview

Website
pinalli.it
NAICS Code
44-45 - Retail Trade
Founded
1984
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Pinalli's revenue is estimated to be in the range of $1M - $10M

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