Insights

Innovative Market Position Pineapple stands out in the insurance industry by offering an effortless and accessible service model that leverages modern technology, making it appealing to a broad customer base seeking simplified insurance solutions.

Technology Integration The company utilizes a diverse tech stack including cloud services, data processing platforms, and security measures, indicating potential for scalable digital solutions and integrations tailored to tech-savvy clients or partners.

Growth and Expansion With recent acquisitions, partnerships, and new feature launches by related platforms, there are opportunities to collaborate or develop new digital tools that enhance Pineapple’s offerings or expand its market reach.

Financial Health Pineapple's substantial revenue and funding position it as a growing player with the potential to invest in innovative insurance products, customer engagement platforms, and strategic alliances.

Market Trends As digital platforms like Linktree and competitors develop monetization features and integrations, Pineapple can explore opportunities to embed insurance solutions within such ecosystems to reach small businesses and creators effectively.

Pineapple™ Tech Stack

Pineapple™ uses 8 technology products and services including Google Hosted Libraries, Font Awesome, Google Sign-in, and more. Explore Pineapple™'s tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Font Awesome
    Font Scripts
  • Google Sign-in
    Identity Verification
  • Hootsuite
    Marketing
  • Hadoop
    Programming Languages
  • BambooHR
    Recruitment Marketing
  • Cloudflare Bot Management
    Security
  • Kerberos
    Security

Media & News

Pineapple™'s Email Address Formats

Pineapple™ uses at least 2 format(s):
Pineapple™ Email FormatsExamplePercentage
First@pineapple.co.zaJohn@pineapple.co.za
65%
First.Last@pineapple.co.zaJohn.Doe@pineapple.co.za
33%
Middle@pineapple.co.zaMichael@pineapple.co.za
2%
First.Last@linktr.eeJohn.Doe@linktr.ee
89%
FirstLast@linktr.eeJohnDoe@linktr.ee
7%
First@linktr.eeJohn@linktr.ee
2%
FirstL@linktr.eeJohnD@linktr.ee
2%

Frequently Asked Questions

Where is Pineapple™'s headquarters located?

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Pineapple™'s main headquarters is located at Johannesburg, Gauteng South Africa. The company has employees across 5 continents, including AfricaNorth AmericaSouth America.

What is Pineapple™'s stock symbol?

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Pineapple™ is a publicly traded company; the company's stock symbol is MLP.

What is Pineapple™'s official website and social media links?

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Pineapple™'s official website is linktr.ee and has social profiles on LinkedInCrunchbase.

What is Pineapple™'s NAICS code?

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Pineapple™'s NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Pineapple™ have currently?

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As of March 2026, Pineapple™ has approximately 214 employees across 5 continents, including AfricaNorth AmericaSouth America. Key team members include Cmo: N. S.Chief Technology Officer: S. N.Chief Operating Officer: N. N.. Explore Pineapple™'s employee directory with LeadIQ.

What industry does Pineapple™ belong to?

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Pineapple™ operates in the Insurance industry.

What technology does Pineapple™ use?

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Pineapple™'s tech stack includes Google Hosted LibrariesFont AwesomeGoogle Sign-inHootsuiteHadoopBambooHRCloudflare Bot ManagementKerberos.

What is Pineapple™'s email format?

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Pineapple™'s email format typically follows the pattern of First@pineapple.co.za. Find more Pineapple™ email formats with LeadIQ.

How much funding has Pineapple™ raised to date?

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As of March 2026, Pineapple™ has raised $22M in funding. The last funding round occurred on Nov 14, 2023 for $22M.

When was Pineapple™ founded?

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Pineapple™ was founded in 2017.

Pineapple™

InsuranceGauteng, South Africa201-500 Employees

The age-old story of every business’s origin goes like this: 

1) Individual notices a gap in the market. 
2) Individual teams up with like-minded individuals to address the gap. 
3) Individuals develop groundbreaking solutions that’ll change the market forever.

Such is the case for Pineapple. 

Our insurance is an effortless, everywhere service accessible to everyone. 

Pineapple (FSP 48650) is underwritten by Old Mutual Alternative Risk Transfer Insure Limited, a licensed Non-Life Insurer and authorised FSP. T&Cs apply.

Section iconCompany Overview

Headquarters
Johannesburg, Gauteng South Africa
Website
linktr.ee
Stock Symbol
MLP
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $22M

    Pineapple™ has raised a total of $22M of funding over 7 rounds. Their latest funding round was raised on Nov 14, 2023 in the amount of $22M.

  • $100M$250M

    Pineapple™'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $22M

    Pineapple™ has raised a total of $22M of funding over 7 rounds. Their latest funding round was raised on Nov 14, 2023 in the amount of $22M.

  • $100M$250M

    Pineapple™'s revenue is estimated to be in the range of $100M$250M

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