Small scale Target a single-employee real estate cooperative that may be open to outsourcing property management technology and services, suggesting high potential for a cost-conscious, decision-influencing conversation.

Growth upside Position as an entry point for scalable property management solutions that can grow with the cooperative as it expands or as its portfolio diversifies beyond a single site, aligning with broader market growth in Michigan.

Tech fit Leverage familiarity with Yardi RENTCafe and common rental/property mgmt tools to propose complementary modules or integrations, highlighting smoother onboarding and continuity with existing tech stack.

Budget focus With revenue in a low-to-mid range and a lean team, offer value-driven packages, bundled services, and predictable pricing to address cost sensitivity while delivering measurable efficiency gains.

Competitive lens Compare to larger regional players and position as a nimble alternative that can deliver personalized service, local expertise in Ann Arbor, and faster decision cycles for management optimization.