New client win Pinnacle recently appointed Kate's Real Food as an agency of record, signaling openness to onboarding new mid-market brands and expanding its client portfolio beyond long-time partnerships.

Brand and data With OneIIOne by Pinnacle unifying data, creative, and media, there is a clear cross-sell opportunity to existing clients for enhanced personalized campaigns and single-partner accountability.

Sustainability driven Recent high-profile clients like WeatherTech indicate strength in performance marketing for automotive and lifestyle brands; potential growth with other efficiency-focused, quality-focused brands seeking measurable retail impact.

Strategic shifts WeatherTech ended its 17-year relationship in 2026, suggesting a window for Pinnacle to re-engage with large enterprise brands or target similar long-standing clients who seek renewed efficiency and fresh creative approaches.

Production capability Infitium, a full-service production studio, enables rapid multi-channel content creation; this can be leveraged to upsell end-to-end services to current clients and attract brands prioritizing speed-to-market.