Insights

Growth potential Established wellness provider with two facilities in Madison and Fitchburg, Wisconsin and a revenue range of 10M-25M presents opportunities to upsell premium memberships, corporate wellness packages, and expanded group fitness offerings to grow member value and cross-sell services.

Diverse offerings Broad mix of Group X classes, aquatic programs, functional training areas, and non-membership programs create multiple avenues for targeted upsell: bundled class passes, day passes, corporate fitness partnerships, and family or multi-member discounts.

Lifecycle programs Flexible membership terms from one to 24 months along with short-term boot camps and 6 to 16 week programs indicate strong potential for trial-driven campaigns, referral incentives, and partner collaborations to convert non-members into paying customers.

Technology & marketing Active use of marketing and analytics tools (Optimizely, Google Ads, Simpli.fi, New Relic, Piwik PRO) supports data-driven targeting for promotions, retargeting, and personalized offers to drive new sign-ups and re-engagement campaigns.

Expansion readiness Experience running large-scale fitness offerings since 1997 and two-state presence with modern facilities positions Pinnacle to scale via franchising, affiliate classes, or enterprise partnerships with local businesses and sports teams.

Similar companies to Pinnacle Health and Fitness

Pinnacle Health and Fitness Tech Stack

Pinnacle Health and Fitness uses 8 technology products and services including Optimizely, Google Ads, WordPress, and more. Explore Pinnacle Health and Fitness's tech stack below.

Pinnacle Health and Fitness's Email Address Formats

Pinnacle Health and Fitness uses at least 4 email formats:
Pinnacle Health and Fitness Email FormatsExamplePercentage
First@phfitness.comJohn@phfitness.com
71%
First.Last@phfitness.comJohn.Doe@phfitness.com
17%
Last@phfitness.comDoe@phfitness.com
6%
FirstL@phfitness.comJohnD@phfitness.com
6%

Frequently Asked Questions

What is Pinnacle Health and Fitness's phone number?

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You can contact Pinnacle Health and Fitness's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pinnacle Health and Fitness's official website and social media links?

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Pinnacle Health and Fitness's official website is phfitness.com and has social profiles on LinkedIn.

How much revenue does Pinnacle Health and Fitness generate?

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As of September 2026, Pinnacle Health and Fitness's annual revenue is estimated to be $10M - $25M.

What is Pinnacle Health and Fitness's SIC code and NAICS code?

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Pinnacle Health and Fitness's SIC code is 7991 - Physical Fitness Facilities and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Pinnacle Health and Fitness have currently?

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As of September 2026, Pinnacle Health and Fitness has approximately 51 employees across 3 continents, including North America, Europe and Oceania. Key team members include Owner: B. W., Owner: M. U. and Corporate Director Restaurants And Operations Support, Marcus Hotels And Resorts: C. H. Explore Pinnacle Health and Fitness's employee directory with LeadIQ.

What industry does Pinnacle Health and Fitness belong to?

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Pinnacle Health and Fitness operates in the Wellness and Fitness Services industry.

What technology does Pinnacle Health and Fitness use?

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Pinnacle Health and Fitness's tech stack includes Optimizely, Google Ads, WordPress, Redis, Simpli.fi, Constant Contact, New Relic and Piwik PRO Core.

What is Pinnacle Health and Fitness's email format?

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Pinnacle Health and Fitness's email format typically follows the pattern of First@phfitness.com. Find more Pinnacle Health and Fitness email formats with LeadIQ.

When was Pinnacle Health and Fitness founded?

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Pinnacle Health and Fitness was founded in 1997.
Pinnacle Health and Fitness logo

Pinnacle Health and Fitness

Wellness and Fitness ServicesWisconsin, United States51-200 Employees

Pinnacle Health and Fitness is a wellness and fitness service provider with facilities in Madison, Wisconsin, and management operating two state-of-the-art clubs in Madison and nearby Fitchburg. Founded in 1997, the organization offers a broad mix of fitness options, including Group Exercise, aquatic programs, and sports training, with memberships ranging from short-term to long-term and options that do not require formal club enrollment. Its offerings emphasize functional fitness and a wide variety of classes, plus multiple cardio and strength training areas, including two saltwater pools designated for different activities. The target audience includes individuals across ages who seek structured classes, boot camps, and flexible membership models, as well as those who prefer non-membership programs. The company positions itself within the wellness and fitness services industry as a multi-facility operator focused on diverse training modalities and community fitness engagement. A notable development in its history is the 2017 launch of Body Pump 100, reflecting ongoing updates to its group exercise offerings.

Section iconCompany Overview

Phone number
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Pinnacle Health and Fitness's revenue is estimated to be in the range of $10M - $25M

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