Insights

Digital Leadership Pinnacle Life’s pioneering status as New Zealand’s first fully online life insurance provider positions it as a leader in digital insurance solutions, creating opportunities to cross-sell advanced digital services and technology-based products to their current customer base and attract tech-savvy consumers.

Customer Trust With over 40,000 satisfied customers and high customer ratings, Pinnacle Life demonstrates strong brand loyalty and trust, which can be leveraged to introduce complementary financial wellness services or premium policy offerings to existing clients.

Technological Innovation The company's use of advanced tools like the Digital Advice platform and online quote system suggests a readiness to adopt and integrate new financial planning, AI-driven risk assessment, or personalized advisory services to expand their product portfolio.

Growth Potential As a relatively small but digitally advanced insurer, Pinnacle Life offers opportunities for targeted partnerships with financial technology firms, brokers, or health providers to develop integrated insurance and wellness solutions tailored to the Kiwi market.

Market Penetration Given its focus on simplifying access to life insurance and addressing underinsurance, there is potential to increase market share by expanding into underserved segments or regions with customized marketing campaigns and educational outreach initiatives.

Pinnacle Life Tech Stack

Pinnacle Life uses 8 technology products and services including HubSpot Analytics, Webpack, Zendesk, and more. Explore Pinnacle Life's tech stack below.

  • HubSpot Analytics
    Analytics
  • Webpack
    Development
  • Zendesk
    Documentation Tools
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • SEOmatic
    Search Engines
  • HSTS
    Security
  • Yii
    Web Frameworks

Pinnacle Life's Email Address Formats

Pinnacle Life uses at least 1 format(s):
Pinnacle Life Email FormatsExamplePercentage
First@pinnaclelife.co.nzJohn@pinnaclelife.co.nz
40%
First.Last@pinnaclelife.co.nzJohn.Doe@pinnaclelife.co.nz
13%
FLast@pinnaclelife.co.nzJDoe@pinnaclelife.co.nz
7%
First@pinnaclelife.co.nzJohn@pinnaclelife.co.nz
40%

Frequently Asked Questions

Where is Pinnacle Life's headquarters located?

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Pinnacle Life's main headquarters is located at Level 6, 2-6 Crowhurst Street (20 Kent Street), Newmarket Auckland, AUK 1023, NZ. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Pinnacle Life's official website and social media links?

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Pinnacle Life's official website is pinnaclelife.co.nz and has social profiles on LinkedIn.

What is Pinnacle Life's NAICS code?

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Pinnacle Life's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Pinnacle Life have currently?

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As of October 2025, Pinnacle Life has approximately 29 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive: G. V.Head Of Sales: P. S.Director: G. B.. Explore Pinnacle Life's employee directory with LeadIQ.

What industry does Pinnacle Life belong to?

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Pinnacle Life operates in the Insurance industry.

What technology does Pinnacle Life use?

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Pinnacle Life's tech stack includes HubSpot AnalyticsWebpackZendeskJSON-LDjQuerySEOmaticHSTSYii.

What is Pinnacle Life's email format?

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Pinnacle Life's email format typically follows the pattern of First@pinnaclelife.co.nz. Find more Pinnacle Life email formats with LeadIQ.

When was Pinnacle Life founded?

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Pinnacle Life was founded in 1998.
Pinnacle Life

Pinnacle Life

InsuranceNew Zealand11-50 Employees

At Pinnacle Life, we’re proud to be New Zealand’s original online Life Insurance company, making it easier for Kiwis to protect what matters most. 

For over 25 years, we’ve been helping Kiwis safeguard their loved ones. Today, more than 40,000 New Zealanders trust Pinnacle Life Insurance to secure their futures and the people they care about most. 

Back in 1998, getting Life Insurance was a hassle – brokers, mountains of paperwork, and endless waiting. We knew there had to be a better way. That’s why we pioneered a direct-to-customer approach, cutting out the middleman and empowering Kiwis to get covered quickly and easily. 

In 2007, we made history as the first company in the world to offer Life Insurance policies entirely online – a true game-changer. Today, you can get a quote from Pinnacle Life in just 30 seconds and be covered in as little as 10 minutes. 

We’re always finding new ways to provide more for our customers: 
•	With a Gold Trusted Service Award, 4.4 out of 5 customer rating [Feefo], and 95% of claims paid out since 1998, we’re working hard to provide exceptional service for our customers. 
•	Our policies now include extra benefits like financial planning, counselling, and funeral cost support – because peace of mind should go beyond the policy. 

And if you need help with your Life Insurance or Income Protection cover, our friendly team is ready to guide you every step of the way. Whether it’s choosing the right cover, understanding your options, or navigating the application process, we’re just a phone call, email, or online chat away. And when life gets tough, our claims support team is here to provide the guidance and care you need most. 

Pinnacle Life is a licensed Life Insurance company under the Reserve Bank of New Zealand’s rules and a proud member of the Financial Services Council (FSC), ensuring we meet the highest standards of governance and customer care.

Section iconCompany Overview

Headquarters
Level 6, 2-6 Crowhurst Street (20 Kent Street), Newmarket Auckland, AUK 1023, NZ
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Pinnacle Life's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Pinnacle Life's revenue is estimated to be in the range of $10M$25M

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