Strong Local Ownership Fidelity Life is the largest locally owned life insurer in New Zealand, backed by prominent shareholders like the NZ Super Fund and Ngāi Tahu Holdings, indicating a strong preference among customers for locally invested and community-focused insurance providers.

Expanding Product Initiatives Recent launches such as the Cancer Caregivers initiative and the Ross Collett MDRT Scholarship demonstrate Fidelity Life’s focus on specialized and value-added products that can attract new segments and strengthen customer loyalty.

Digital Engagement Focus The company's recent introduction of a digital tool in partnership with Westpac and ongoing digital marketing efforts suggest an emphasis on improving customer experience and engagement through technology, opening avenues for sales through digital channels.

Adviser Network Growth With continual expansion of its adviser programs like Career connect and targeted hiring of key personnel, Fidelity Life is strengthening its distribution network, presenting opportunities for partners to leverage these channels for increased market penetration.

Financial Stability and Scale Having a revenue range between $50 million and $100 million with robust claims payout history and strategic investments in initiatives, Fidelity Life presents a reliable partnership prospect for insurance solutions tailored to local market needs.