Pinpoint, a Mastercard company
Advertising ServicesNew South Wales, Australia51-200 Employees
Pinpoint Marketing is an advertising services company headquartered in Rozelle, New South Wales, Australia. It became part of Mastercard following the 2014 acquisition of Pinpoint Pty. Ltd, a move that broadened Mastercard’s loyalty and rewards offerings for consumers, merchants, and issuers. Within Mastercard Loyalty Solutions, the firm supports loyalty activities across the Asia Pacific region, including markets such as Australia, China, Hong Kong, India, Japan, Korea, New Zealand, and Taiwan. The unit emphasizes creating easy, engaging customer experiences and durable, profitable relationships, underpinned by data analytics capabilities that generate actionable insights. Pinpoint Marketing's clients include issuers and merchants seeking loyalty and engagement through online and in-store channels, with reach across industries like financial services, leisure, travel, and retail. Based in Rozelle, the company sits within the Mastercard Loyalty Solutions framework, reflecting a focus on loyalty products and services across Asia Pacific markets.