Insights

Strategic Partnerships PitPat has a history of partnerships and acquisitions, including integration with Woodgreen Enterprises and collaboration with Identibase. This suggests a receptive stance to B2B collaborations and bundled solutions, presenting opportunities to offer co-branded programs, joint marketing, or industry-specific wellness bundles for pet care providers and insurers.

Expansion Potential Recent activity around acquisitions and the launch of PitPat Life indicates ongoing product expansion and new revenue streams. Target potential partnerships with pet insurers, subscription services, and wellness platforms to cross-sell devices, memberships, and data-driven health insights for dogs.

Ecosystem Fit PitPat operates in a pet wellness ecosystem with GPS tracking, activity monitoring, food, and insurance offerings. There is a sales opportunity to offer integrated solutions to veterinary networks, behaviorists, and pet insurance providers who want to add telemetry data and telehealth-compatible health metrics into their services.

SMB Focus With 51-200 employees and revenue under $1M, PitPat appears to serve a lean, mid-market segment. This signals a fit for scalable, low-friction enterprise tools, channel partnerships, and managed services targeted at mid-sized pet care brands and regional retailers looking to differentiate through connected pet care.

Tech & Data Enablement PitPat uses a cloud-first tech stack and analytics tools, implying readiness for data partnerships, API integrations, and marketing automation collaborations. Prospects include providing data enrichment services, predictive health analytics, and privacy-compliant data sharing with insurers, veterinary networks, and loyalty platforms.

Similar companies to PitPat

PitPat Tech Stack

PitPat uses 8 technology products and services including AdRoll, Crazy Egg, Hotjar, and more. Explore PitPat's tech stack below.

Media & News

PitPat's Email Address Formats

PitPat uses at least 2 email formats:
PitPat Email FormatsExamplePercentage
First@pitpatpet.comJohn@pitpatpet.com
97%
First.Last@pitpatpet.comJohn.Doe@pitpatpet.com
3%

Frequently Asked Questions

What is PitPat's official website and social media links?

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PitPat's official website is pitpat.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does PitPat generate?

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As of August 2026, PitPat's annual revenue is estimated to be <$1M.

What is PitPat's NAICS code?

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PitPat's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does PitPat have currently?

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As of August 2026, PitPat has approximately 51 employees across 1 continents, including Europe. Key team members include Vp Of Marketing: S. V., Vice President Of Development: S. G. and Vice President Of Operations: K. S. Explore PitPat's employee directory with LeadIQ.

What industry does PitPat belong to?

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PitPat operates in the Computers and Electronics Manufacturing industry.

What technology does PitPat use?

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PitPat's tech stack includes AdRoll, Crazy Egg, Hotjar, Microsoft Clarity, Amazon Web Services, CookieYes, Google Workspace and Mautic.

What is PitPat's email format?

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PitPat's email format typically follows the pattern of First@pitpatpet.com. Find more PitPat email formats with LeadIQ.

How much funding has PitPat raised to date?

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As of August 2026, PitPat has raised $12M in funding. The last funding round occurred on Jun 23, 2023 for $5M.

When was PitPat founded?

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PitPat was founded in 2014.
PitPat logo

PitPat

Computers and Electronics ManufacturingEngland, United Kingdom51-200 Employees

PitPat develops devices and services for dogs, combining GPS tracking with activity monitoring and tools related to feeding decisions and pet insurance for pet parents. These offerings help owners reduce guesswork and support decisions that keep dogs healthy and safe. In 2023, PitPat launched PitPat Life, a monthly membership designed to encourage ongoing health and activity. Based in Cambridge, England, the company operates with a mid-sized team. It sits within the broader computers and electronics manufacturing sector, with a focus on dog activity monitoring among pet owners. In May 2023, ITV plc announced its acquisition of PitPat, a development that reflects its integration into ITV's portfolio.

Section iconCompany Overview

Website
pitpat.com
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $12M

    PitPat has raised a total of $12M of funding over 5 rounds. Their latest funding round was raised on Jun 23, 2023 in the amount of $5M as a Venture Round.

  • <$1M

    PitPat's revenue is estimated to be in the range of <$1M

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