Software-defined future Pixel Power’s software-defined solutions and flexible deployment options across on-premise, data center, and cloud present a sales opportunity to upsell/build multi-environment licenses, emphasizing cost savings flexibility and easy feature expansion.

Cost efficiency focus The claim of halving production costs for asset preparation and the new pay-as-you-go Opex pricing model can be leveraged to target broadcasters seeking leaner operations and scalable playout workflows, including promotions and VOD prep.

IP and ST2110 leadership With expertise in ST 2110, IP-based workflows, and a strong media monitoring and multiviewer portfolio (PRISMON, Gallium, StreamMaster), position Pixel Power to convert customers migrating to IP and cloud-native playout and monitoring.

Strategic partnerships Recent high-profile client wins and leadership appointments at Imagine Communications signal a growth trajectory and potential cross-sell opportunities to existing Imagine customers seeking integrated playout, monitoring, and automation solutions.

Global broadcast trends NAB appearances, industry awards, and involvement in conferences indicate continued market demand for scalable, software-defined playout and media processing, offering opportunities to engage broadcasters planning modernisation and IP-based workflows.