Software defined growth Pixel Power focuses on software-defined, licensable solutions with flexible deployment options across on-premise, data centre, and cloud, creating upsell opportunities for additional features, cloud scalability, and subscription-based licensing.

AI and scheduling Recent emphasis on AI-assisted scheduling in Landmark Rights & Scheduling and expanded AI-driven capabilities present a selling point to broadcasters seeking workflow efficiency, security, and faster rights management in their operations.

IP migration momentum Active adoption of IP/2110 workflows, multiviewer monitoring, and Selenio Network Processor for IP migration signals strong demand among broadcasters upgrading to IP-based playout and remote operations, offering cross-sell to customers evolving their infrastructure.

Flexible pricing New pay-as-you-go and usage-based Opex pricing aligns with customers' fluctuating workloads and feature utilization, enabling targeted pilots with low upfront risk and potential expansion as value is proven.

Strategic wins and partnerships Recent client wins such as Torneos and Rai Com, combined with a track record of long-term partnerships and governance in standards (SMPTE ST 2110), provide social proof and entry points for selling to broader broadcast networks and regional operators.