Local Partnerships Potential to expand community engagement and loyalty programs by leveraging partnerships similar to the Portland Community Reinvest Initiative. Explore corporate sponsorships, vouchers, or employee benefit partnerships with local nonprofits and community groups to drive foot traffic.

Smizza Pub Opportunity Leverage the Schmizza Pub & Grub concept to upsell catering, party platters, and private events for local businesses and organizations. Promote happy hour bundles and group discounts to boost dine-in and takeout volumes.

Midmarket Focus Target mid-sized clusters nearby with a revenue footprint in the $1M–$10M range similar to peers. Develop tailored sales plays for local businesses, schools, and offices to run meal plans, delivery partnerships, and recurring promotions.

Technology Enablement Utilize existing digital touchpoints and analytics to optimize ordering, loyalty, and promotions. Propose integration opportunities with POS, CRM, or delivery platforms to increase order frequency, efficiency, and customer retention.

Brand & Scale Differentiate with New York Style and pub offerings while showcasing flexibility for catering and events. Position as an adaptable, neighborhood-friendly brand with scalable delivery and takeout operations to attract franchise or multi-unit expansion discussions.