Hot food-to-go PizzaExpress has launched its first hot food-to-go range in partnership with Merlin Entertainments at Thorpe Park, signaling a new rapid-service offering that can be expanded to other high-traffic venues and seasonal events to drive incremental sales.

Strategic partnerships Recent collaborations with Aramark and Merlin suggest a proven model for hospitality and concessions partnerships. This creates opportunities to pitch co-branded menus, event-focused promotions, and venue-based service extensions with similar operators.

Digital and tech The tech stack including Fullstory, Microsoft SQL Server, 365, Intune, and collaboration tools indicates strong data capabilities and remote management. Leverage analytics and customer journey insights to upsell personalized pizza offerings, loyalty programs, and streamlined B2B catering proposals.

Sustained profitability Financials show flat revenue with growing EBITDA, implying cost efficiency and potential for margin-focused initiatives. Propose efficiency-driven solutions such as supply chain optimization, higher-margin menu innovations, and scalable franchise-like growth via managed service models.

Brand and reach With a 60-year legacy in the UK and a focus on experiential dining, there is opportunity to upsell for corporate events, family celebrations, and off-peak catering. Propose experiential packages, group menus, and corporate wellness/engagement deals to broaden average order value.