Global Expansion Pladis, with its presence in 11 countries and products aiming to reach over four billion people, presents a significant opportunity for global sales expansion and market penetration.

Innovative Product Launches The consistent introduction of new flavors like Cinnamon Bun and Chilli Beef across various brands such as Flipz and Jacob's Crinklys provides a chance for sales teams to capitalize on customer interest in novel offerings and drive sales through product differentiation.

Strategic Partnerships The recent partnership with The Trussell Trust under the 'Together we make food go on & on' initiative showcases Pladis' commitment to social responsibility. Leveraging such partnerships in sales strategies can appeal to socially conscious consumers, potentially opening up new sales channels and enhancing brand reputation.

Leadership Expertise With the appointment of Steve Lesnard as president and the history of over 300 years of family baking and confectionery experience, Pladis possesses strong leadership and industry expertise. Sales professionals can leverage this credibility to build relationships, negotiate deals, and establish Pladis as a trusted partner in the industry.

Employee Engagement Recognition through awards like the employee communication award for the 'Next Era of Happiness' campaign highlights Pladis' focus on employee engagement. Sales representatives can leverage this positive company culture to strengthen relationships with internal contacts, leading to smoother collaboration and potentially increased sales opportunities.