Insights

Sustainability Leadership Plan B is B Corp-certified, demonstrating a strong commitment to sustainability and responsible business practices, which can be a compelling selling point for clients aiming to enhance their eco-friendly branding and corporate social responsibility initiatives.

Innovative Marketing Approach With a focus on pushing marketing boundaries and working beyond traditional advertising models, Plan B offers innovative solutions that appeal to brands seeking cutting-edge and purpose-driven marketing strategies.

Large Revenue Base Generating between $50 million and $100 million in revenue, Plan B presents substantial partnership opportunities for service providers, technology vendors, and vendors looking to collaborate with a major player in the advertising services space.

Tech-Forward Operations Utilizing a modern tech stack including Salesforce, HubSpot, and Google Workspace, Plan B is open to leveraging new technological integrations, offering potential sales avenues for marketing and CRM solutions.

Market Engagement & Social Responsibility Recent initiatives like supporting Robb Elementary and launching localized campaigns demonstrate a company's active engagement with societal issues, indicating opportunities to align products or services with their community-focused and socially responsible branding.

Similar companies to Plan B®

Plan B® Tech Stack

Plan B® uses 8 technology products and services including Salesforce, Google Workspace, JSON-LD, and more. Explore Plan B®'s tech stack below.

  • Salesforce
    Customer Relationship Management
  • Google Workspace
    Email
  • JSON-LD
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • HTML
    Programming Languages
  • Animate.css
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • Google Meet
    Web Conferencing

Plan B®'s Email Address Formats

Plan B® uses at least 1 format(s):
Plan B® Email FormatsExamplePercentage
Last@thisisplanb.comDoe@thisisplanb.com
50%
First@thisisplanb.comJohn@thisisplanb.com
35%
First.Last@thisisplanb.comJohn.Doe@thisisplanb.com
9%
First_Last@thisisplanb.comJohn_Doe@thisisplanb.com
6%

Frequently Asked Questions

Where is Plan B®'s headquarters located?

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Plan B®'s main headquarters is located at 10 West Hubbard Street, Suite 5w. The company has employees across 6 continents, including North AmericaAfricaAsia.

What is Plan B®'s official website and social media links?

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Plan B®'s official website is thisisplanb.com and has social profiles on LinkedIn.

How much revenue does Plan B® generate?

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As of December 2025, Plan B®'s annual revenue is estimated to be $3.8M.

What is Plan B®'s SIC code NAICS code?

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Plan B®'s SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Plan B® have currently?

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As of December 2025, Plan B® has approximately 326 employees across 6 continents, including North AmericaAfricaAsia. Key team members include Partner: D. W.Mng Partner Creative: R. V.Senior Vp, Business Analysis & Strategy: E. M. P.. Explore Plan B®'s employee directory with LeadIQ.

What industry does Plan B® belong to?

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Plan B® operates in the Advertising Services industry.

What technology does Plan B® use?

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Plan B®'s tech stack includes SalesforceGoogle WorkspaceJSON-LDHubSpotHTMLAnimate.cssBootstrapGoogle Meet.

What is Plan B®'s email format?

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Plan B®'s email format typically follows the pattern of Last@thisisplanb.com. Find more Plan B® email formats with LeadIQ.

When was Plan B® founded?

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Plan B® was founded in 1998.

Plan B®

Advertising ServicesIllinois, United States201-500 Employees

Plan B is a full-service, B Corp-certified marketing agency with a talent for pushing boundaries and a passion for positive change. As best practices across marketing disciplines change by the month, we’re constantly challenging ourselves (and our clients) to look past what’s possible today, to think beyond advertising as it’s been traditionally defined, and to work mindfully with an eye on how our choices and actions affect the world around us. We’ve never been rule followers. We’re not bandwagoneers. We’re results-driven, on-demand marketing confederates committed to getting our clients anywhere they need to go – quickly, efficiently, and responsibly. #thisisplanb #bcorp

Check us out at: https://www.thisisplanb.com/

Learn more about our B-Corp certification: https://www.thisisplanb.com/sustainability/

Section iconCompany Overview

Headquarters
10 West Hubbard Street, Suite 5w
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1998
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Plan B®'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Plan B®'s revenue is estimated to be in the range of $50M$100M

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