Insights

B Corp Marketing Plan B is a B Corp-certified full-service marketing agency with a focus on sustainability and mindful, responsible practices, presenting a compelling story for clients seeking purpose-driven partnerships and ESG-aligned campaigns.

Sustainable Differentiator Their emphasis on challenging traditional advertising and acting with world-positive impact can appeal to brands prioritizing sustainability, corporate social responsibility, and ethical marketing to differentiate them from conventional agencies.

Growth Readiness With an estimated 201-500 employees and revenue in the $50M-$100M range, Plan B demonstrates scale and capability to handle mid-market to larger client engagements, suggesting opportunities in expanding retainer or multi-channel programs.

Tech & Cadence A tech stack including Craft CMS, Google Docs, Mailchimp, and JavaScript indicates capability for integrated content, email, and digital campaigns, enabling proposals for CMS-driven content marketing, automated nurture, and data-driven creative work.

Strategic Partnerships Recent leadership shifts and notable campaigns, plus a history of high-ambition projects (e.g., McLaren GT) and community-focused initiatives (Robb Elementary support), suggest opportunities for strategic branding, experiential, and cause-marketing partnerships with global brands seeking agile, purpose-led agencies.

Similar companies to Plan B®

Plan B® Tech Stack

Plan B® uses 8 technology products and services including Craft CMS, Google Docs, Mailchimp, and more. Explore Plan B®'s tech stack below.

  • Craft CMS
    Content Management System
  • Google Docs
    Documentation Tools
  • Mailchimp
    Email
  • jQuery Migrate
    Javascript Libraries
  • JavaScript
    Programming Languages
  • Bootstrap
    UI Frameworks
  • YouTube
    Video Players
  • Google Meet
    Web Conferencing

Plan B®'s Email Address Formats

Plan B® uses at least 2 format(s):
Plan B® Email FormatsExamplePercentage
First.Last@planbadvertising.comJohn.Doe@planbadvertising.com
53%
First@planbadvertising.comJohn@planbadvertising.com
44%
Middle@planbadvertising.comMichael@planbadvertising.com
3%
Last@thisisplanb.comDoe@thisisplanb.com
57%
First@thisisplanb.comJohn@thisisplanb.com
31%
First.Last@thisisplanb.comJohn.Doe@thisisplanb.com
7%
First_Last@thisisplanb.comJohn_Doe@thisisplanb.com
5%

Frequently Asked Questions

What is Plan B®'s official website and social media links?

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Plan B®'s official website is thisisplanb.com and has social profiles on LinkedIn.

How much revenue does Plan B® generate?

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As of July 2026, Plan B®'s annual revenue is estimated to be $50M - $100M.

What is Plan B®'s SIC code NAICS code?

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Plan B®'s SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Plan B® have currently?

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As of July 2026, Plan B® has approximately 347 employees across 6 continents, including North AmericaAfricaAsia. Key team members include Chief Executive Officer: R. T.Mng Partner Creative: R. V.Senior Vp, Business Analysis & Strategy & Ai: E. M. P.. Explore Plan B®'s employee directory with LeadIQ.

What industry does Plan B® belong to?

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Plan B® operates in the Advertising Services industry.

What technology does Plan B® use?

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Plan B®'s tech stack includes Craft CMSGoogle DocsMailchimpjQuery MigrateJavaScriptBootstrapYouTubeGoogle Meet.

What is Plan B®'s email format?

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Plan B®'s email format typically follows the pattern of First.Last@planbadvertising.com. Find more Plan B® email formats with LeadIQ.

When was Plan B® founded?

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Plan B® was founded in 1998.
Plan B® logo

Plan B®

Advertising ServicesIllinois, United States201-500 Employees

Plan B is a full-service marketing agency based in Chicago, Illinois. It carries B Corp certification and emphasizes mindful, impact-aware practices alongside ambitious, boundary-pushing approaches to advertising. Operating in the advertising services industry, the firm seeks to redefine traditional advertising by considering how its choices affect the broader world.

The company aims to deliver fast, efficient, and responsible outcomes for its clients. With a workforce described as mid-sized, the agency publicly engaged in community support initiatives, including publishing a May 2022 list of ways to assist Robb Elementary and the Uvalde community.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1998
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Plan B®'s revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Plan B®'s revenue is estimated to be in the range of $50M - $100M

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