Sustainability & ops Target private clubs and sports facilities looking to streamline operations for scheduling, payments, memberships, and member engagement, highlighting Plan2Play as an all-in-one solution that reduces fragmentation and manual work.

USTA Partnership Leverage the existing United States Tennis Association partnership to approach tennis clubs and facility networks seeking validated platforms, using co-branding and trusted endorsement to accelerate adoption.

CRM Momentum Position ARC as a proven CRM and member engagement platform within the fitness and wellness space, emphasizing capability to attract, run, and connect members to drive growth for smaller clubs and facilities.

Integrations Edge Highlight the broad integration potential with management, payment, and marketing stacks (CRM, CMS, payments, communications) to appeal to facilities using or evaluating similar tools like MindBody, Zen Planner, and PushPress.

Growth Signals Capitalize on recent integration with Facilikey and the Dec 2025 activity to showcase a flexible, interoperable platform that can extend onboarding and data flows across partner software, appealing to buyers prioritizing ecosystem connectivity.