Geo expansion Planet Hollywood is expanding with a new location in Tbilisi, Georgia, signaling opportunities to offer franchising, partnerships, or co-branded experiences in emerging markets and nearby regions.

Strategic partnerships Recent collaborations with Crunchyroll and the Web3 focused Club 3 initiative indicate a openness to IP licensing, experiential events, and NFT/metaverse engagement that can be leveraged for cross-promotions, merchandise, and themed dining experiences.

Experiential merchandising The brand combines Hollywood memorabilia, collectible gifts, and fashion items, presenting upsell paths through exclusive collectibles, limited-edition menus, and in-store retail partnerships with licensors and entertainment brands.

Tech-enabled outreach AdRoll, Microsoft Clarity, Shopify, Google Cloud, and other tech tools suggest strong digital marketing and ecommerce capabilities, offering opportunities to optimize online orders, loyalty programs, and targeted campaigns to drive traffic and repeat visits.

Mid-market scale With 201-500 employees and revenue in the $50M–$100M range, Planet Hollywood sits in a scalable mid-market segment ripe for franchise accelerators, menu localization partnerships, and joint ventures with hospitality operators seeking brand lift.