New Market Entry Planet Hollywood International is expanding with a new location in Tbilisi, Georgia, signaling an active growth strategy in international markets. This presents a sales opportunity to partner on local promotions, sponsorships, and themed experiences that leverage regional tourism and hospitality partners.

Experiential Merch The brand already monetizes memorabilia, fashion, and collectible gifts. There is potential to upsell exclusive regional or limited edition collaborations, in-venue experiences, and cross-promotional merchandise with local entertainment IP holders.

Web3 & Membership Joint ventures around Club 3 and Meta Hollywood indicate a focus on Web3 communities, NFTs, and exclusive programs. This creates opportunities to offer corporate events, private dining with NFT-enabled perks, or branded metaverse activations for businesses and influencers.

Alliance & Licensing Partnerships with Crunchyroll and Animoca Brands show appetite for IP-driven experiences. There is potential to license additional IPs for co-branded menus, limited-time events, and at-location entertainment packages appealing to franchise- and IP-curious audiences.

Media & Events With a notable scale in the restaurant sector and proximity to entertainment milestones, Planet Hollywood can monetize through hosted events, partnerships with film/TV premieres, influencer activations, and experiential sponsorships that tie dining to pop culture moments.