Expanding Entertainment Partnerships Planet Hollywood's recent collaborations with Crunchyroll and Web3 communities through exclusive experiences and memberships indicate a strategic focus on integrating entertainment, technology, and lifestyle brands. Opportunities exist to offer digital merchandise, themed events, or joint promotional campaigns targeting their entertainment-oriented customer base.

Innovative Digital Engagement The launch of CLUB 3 and partnership with Animoca Brands showcase Planet Hollywood's commitment to web3, NFTs, and metaverse initiatives. Businesses in the digital collectibles, virtual experiences, or immersive entertainment sectors can explore collaboration opportunities with their exclusive member-based clubs to enhance engagement and brand loyalty.

Leverage Multimedia Content With their Hollywood memorabilia and themed dining experience, Planet Hollywood offers a unique platform for brands in entertainment and merchandise to create co-branded campaigns, including exclusive collectibles, branded apparel, or exclusive content, appealing to their niche audience of pop culture fans.

Menu and Experience Innovation Their focus on diversified menus and new concepts like ghost kitchens presents opportunities for foodservice brands to supply innovative ingredients, culinary collaborations, or digital ordering solutions, especially those aligned with entertainment themes or convenience trends for on-the-go consumers.

Market Expansion Potential Having attempted a location in Vancouver, Canada, which lasted only two years, indicates potential for targeted geographic expansion. Identifying emerging entertainment markets or tourist-heavy destinations with limited themed dining options could open avenues for new locations or pop-up experiences to capitalize on their brand recognition.