Insights

Direct to consumer Plankk operates a direct to consumer subscription model for fitness lessons, presenting a recurring revenue opportunity for partners in subscription management, billing optimization, and digital content delivery.

Fitness platform As a fitness and wellness app developer, Plankk is positioned to enhance or white-label app experiences for fitness creators, studios, and influencers seeking scalable software solutions and monetization features.

Tech stack Reliance on AWS, WordPress, WooCommerce, and Zendesk indicates opportunities to upsell cloud hosting, e-commerce, customer support automation, and integrations with marketing and analytics tools.

Growth trajectory With reported revenue in the multi‑million range and 11–50 employees, Plankk appears to be expanding in the influencer-to-consumer fitness space, suggesting demand for scalable tech services, security, and performance optimization.

Market positioning Competitors span large fitness brands to niche apps; Plankk could benefit from partnerships in content delivery networks, subscription analytics, CRM enhancements, and personalized onboarding to accelerate user acquisition for creator-driven ecosystems.

Similar companies to Plankk

Plankk Tech Stack

Plankk uses 8 technology products and services including Amazon Web Services, WordPress, CookieYes, and more. Explore Plankk's tech stack below.

Plankk's Email Address Formats

Plankk uses at least 4 email formats:
Plankk Email FormatsExamplePercentage
First@plankk.comJohn@plankk.com
89%
FirstL@plankk.comJohnD@plankk.com
7%
FLast@plankk.comJDoe@plankk.com
2%
First.Last@plankk.comJohn.Doe@plankk.com
2%

Frequently Asked Questions

What is Plankk's official website and social media links?

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Plankk's official website is plankk.com and has social profiles on LinkedIn.

How much revenue does Plankk generate?

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As of August 2026, Plankk's annual revenue is estimated to be $10M - $25M.

What is Plankk's NAICS code?

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Plankk's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Plankk have currently?

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As of August 2026, Plankk has approximately 20 employees across 2 continents, including North America and South America. Key team members include Chief Technology Officer: N. H., Customer Experience Manager: K. L. and Product Owner: A. H. Explore Plankk's employee directory with LeadIQ.

What industry does Plankk belong to?

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Plankk operates in the IT Services and IT Consulting industry.

What technology does Plankk use?

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Plankk's tech stack includes Amazon Web Services, WordPress, CookieYes, Zendesk, WooCommerce, Amazon Simple Email Service, Google Workspace and jQuery Migrate.

What is Plankk's email format?

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Plankk's email format typically follows the pattern of First@plankk.com. Find more Plankk email formats with LeadIQ.

When was Plankk founded?

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Plankk was founded in 2016.
Plankk logo

Plankk

IT Services and IT ConsultingTennessee, United States11-50 Employees

Plankk is a Nashville, Tennessee-based IT services and consulting firm that helps fitness brands monetize their audiences. It develops custom fitness and wellness applications that enable brands to deliver engaging digital experiences and convert fans into paying users. Operating in the IT services and IT consulting industry, the company sits at the crossroads of technology and wellness content delivery.

Its primary customers are fitness brands and related content creators seeking scalable ways to engage followers through subscriptions or paid programs. In 2019, Plankk launched a direct-to-consumer subscription service that allows fans to access fitness lessons from Instagram stars.

Section iconCompany Overview

Website
plankk.com
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Plankk's revenue is estimated to be in the range of $10M - $25M

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